Director, Data Intelligence

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

Responsibilities:

Data Strategy

• Understands how to approach complex problems by outlining several ways to approach the challenges, is able to structure the approach from a cost / benefit perspective and confidently guide a team through execution
• Considered a "thought leader" within the Data team for strategic insight and ability to apply insights to multiple client situations (core client work, BD, etc.)
• Considered an SME in at least one specific area (skill, tool, or channel) and can train other team members in this area
• Begins to understand how to drive necessary alignment within client organizations to elevate overall business strategy

Communication Skills

• Effectively able to guide strategy, resolve issues, and identify new opportunities through constructive dialogue with internal and client teams
• Commands client audiences via different presentation styles as appropriate vs. sticking to a script
• Shows leadership in work sessions and meetings while building confidence among junior team members to participate in idea generation and discussion
• Respects others' opinions and takes feedback into deliverables constructively
• Fully able to organize and prepare well written documents independently, and guides the team in doing the same
• Uses clear, concise writing to connect key insights together and communicate an effective story that illustrates key learnings
• Ability to either condense and simplify or detail out the specifics, depending upon the audience

Client Engagement

• Is a clear advisor to day-to-day internal and external clients
• Sought out by clients for progressive opinions and project recommendations
• Proactively keeps the client 'in the loop' on industry trends and recommends projects based on those trends
• Able to lead, with guidance, the development of medium-sized client strategic agenda
• Understands how to document and respond to client feedback and recognizes when to escalate issues or push back on a client
• Proactively brings client ideas for leveraging broader capabilities
• Proactively engages client team to inform them of  industry and client- specific strategic issues
• Is sought out by client team as the go-to expert on industry and client- specific strategic issues

Tools & Techniques

• Recommends and understands various applicable data tools and platforms to address and identify both internal and external strategic needs
• Understands needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
• Identifies and evaluates potential vendors and socializes vendors within our capability

Analytics Planning and Implementation

• Proposes and develops a roadmap for data maturity, grounded with a strong understanding of how technology investments can be leveraged used to achieve data sophistication
• Able to lead cross-capability initiatives effectively
• Able to synthesize how to measure performance in an increasingly noisy environment

Insight Generation

• Able to integrate long-term implications of insights and recommendations across several channels
• Ensures that the team maintains high analytical output, including, but not limited to, distribution of reporting or advanced analytics work that drives towards a specific business goal

Qualifications

• 8+ years of previous experience in a marketing analytics