Director, East Brand Marketing

Company Description

Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our Jersey City Office. 

WHO WE ARE

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Job Description

Our Global Marketing team takes a consumer-centric, data-driven approach to leading end-to-end brand marketing efforts, from ideation to execution. We work hand-in-hand with our markets and internal teams to create breakthrough product and compelling campaigns, driven by the belief that true collaboration yields the best results. As brand stewards, our team brings sky’s the limit thinking to our projects, ensuring we showcase the uniqueness of our brand while delivering multi-sensorial experiences to our consumers.

Your Impact to the Role:

• Lead Brand & Product Strategy - Lead teams to manage innovative product development in fresh’s strategic recruitment and long-term growth categories to increase brand awareness
• Define Strategy - Lead execution of product innovation strategies in partnership with cross-functional teams while improving profitability year-over-year including positioning, pricing, packaging design, distribution and forecasting. In addition, work closely with Operational partners to drive key program milestones.
• Identify Opportunities - Identify portfolio white space opportunities based on findings from sales data, market feedback, consumer insights, social listening, CRM data and transposition from other industries.
• Build 360 Campaigns - Lead execution of product marketing and messaging strategy to brief programs to Creative, Digital, Social, PR and lead go-to-market asset development and strategy
• Day to day responsibilities- Analysis of market dynamics to aid in forecasting, pricing for new innovation. Brief packaging and innovation teams on new innovation needs. Work with copy, creative, and channel owners to create 360 activations to bring campaigns to life. Collaborate with cross-functional teams on activations to support core business. Close partnership with consumer insights to gain a deep understanding of consumer trends, needs, and find the whitespace for fresh.

Your Impact in Your First Year:

• Lead key East-focused categories and families- Present to the CEO on strategy for core categories and launches. Lead execution endeavors across cross functional partners.
• Lead innovation execution – Present to CEO & founders on future white space opportunities. Build and execute 3-year calendar to match fresh’s profitability and brand awareness objectives
• Ideate - Partner with key partners in product innovation and operations to visualize future launches and campaigns, with the intent of keeping fresh ahead of competitors
• Build our Brand- be the steward of the future of fresh, partnering with our channel marketing teams to come up with new ‘big’ ideas to reach our target consumer while remaining true to who we are. Present new ‘big ideas’ to CEO, & SVP.

Qualifications

WHO YOU ARE

• You have 8-12+ Years of Experience Required in Marketing/brand management; global development experience preferred
• You have a Bachelor’s degree, MBA or advance degree preferred
• Marketer - Experience in beauty industry, consumer packaged goods, knowledge of packaging design and development, campaign development and China experience are a plus.
• Strategist - Should be a strategic thinker, an ‘influencer’, a consensus builder, and an excellent team player.
• 360 Developer - Experience working 360 cross-functionally with key partners –operations, supply chain, forecasting, finance, creative, digital, packaging development, local affiliate markets, pricing, etc.