Sales Specialist, TikTok Shop Ads | SMB

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us?

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



About the Team & Role:

At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. Our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using TikTok For Business Solutions, including TikTok Shop.



Responsibilities

- Being a Consultant to clients and internal stakeholders as a TikTok Shop Ads Subject Matter Expert

- Driving and facilitating the adoption of TikTok Shops Ads as a primary solution for clients looking to scale on TikTok Shop

- Keeping up to date with TikTok Shop product developments, market landscape, vertical movements, and competitor activities to give clients and internal teams a holistic view of how to succeed with TikTok Shop Ads

- Help steer account growth and success via TikTok in both the point-of-sale and post-sale process with the TikTok Shop ecosystem as a primary focus

- Manage advertiser expectations and maintain high engagement on the platform

- Drive revenue for TikTok by supporting scalable Shop Ads sales programs across a variety of direct clients

- Assess leads and current funnel for appropriate engagement track

- Lead engagement activities with warm leads end-to-end, including discovery, outreach, developing project plans and timelines, and troubleshooting issues

- Pushing through foundational product adoption to succeed with TikTok Shop Ads

- Sharing client/market/vertical learnings and knowledge across SMB Teams

- Generating product and process insights and improvements to share with leadership and key cross functional partners