Inside Sales Account Manager - New Berlin, WI

Overview

As CableMaster, a GCG Company, continues to expand its reach in composite cable, wire, and related products, we’re seeking a driven Inside Sales Account Manager to identify where wire and cable products are needed, get in front of the right contacts, and build a pipeline that turns into long-term business.

 

As our Inside Sales Account Manager, you'll focus on developing new accounts through consistent outreach, follow-up, and market awareness. You’ll spend your time prospecting, qualifying opportunities, and working to convert interest into active customers, while staying closely aligned with internal teams on pricing, margin, availability, and execution.

 

Success in this role comes from staying proactive, keeping a full pipeline, and following through on opportunities from first conversation to first order—and beyond. You’ll need to be comfortable working independently, managing multiple opportunities at once, and maintaining momentum without waiting for direction.

 

This is an on-site role based in New Berlin, WI to enable in-person collaboration with our commercial and operations teams. 

What You’ll Do

New Business Development & Opportunity Hunting

• Proactively identify, target, and develop new OEM and industrial accounts requiring composite cable, wire, and custom assembly solutions

• Generate and qualify new leads through outbound prospecting, inbound inquiries, market research, and strategic follow-up

• Leverage copper and aluminum metals knowledge to identify application-driven opportunities and differentiate CableMaster’s value proposition

• Build and maintain a robust opportunity pipeline with a strong focus on new customer acquisition

• Drive early engagement with customers to uncover specifications, performance requirements, and commercial needs

Account Ownership & Relationship Development

• Serve as the primary point of contact for newly acquired and developing accounts

• Establish credibility with customers through technical understanding, responsiveness, and consistent follow-through

• Position CableMaster as a long-term partner by aligning customer requirements with internal capabilities

• Maintain regular communication with customers regarding product capabilities, timelines, pricing, and next steps

• Support account growth through cross-selling, up-selling, and identification of follow-on opportunities

Reporting & Administration

• Maintain accurate records of opportunities, customer interactions, and pipeline activity within CRM and ERP systems

• Track opportunity status, follow-up actions, and forecasted revenue

• Prepare internal updates related to sales activity, pipeline health, and key opportunities

• Utilize Excel and other reporting tools to support sales analysis and management reporting

• Perform other duties as assigned

What You’ll Bring

• Minimum of 5 years of experience in inside sales, account management, or business development within an industrial, metals, wire, cable, or manufacturing environment

• Strong knowledge of copper and aluminum metals, including their use in wire, cable, or related industrial applications

• Demonstrated success in hunter-style sales roles, including new account acquisition and pipeline development

• Strong written and verbal communication skills with the ability to influence customers and internal stakeholders

• Proven ability to manage multiple opportunities simultaneously and drive consistent follow-up

• Highly organized, results-driven, and comfortable working in a fast-paced, growth-oriented environment

• Proficiency in Microsoft Office (Excel, Word, Outlook)

• Experience using CRM and ERP systems

Preferred

• Experience in the wire and cable, custom assembly, or related manufacturing environment

• Familiarity with OEM customer programs, design-in opportunities, project launches, and ongoing production support

• Technical aptitude with the ability to understand customer applications, product specifications, and operational requirements

• Experience supporting both customer-facing account activity and internal project execution

• Continuous improvement mindset with a strong focus on quality, responsiveness, and execution

What We Offer

• Competitive base salary ranging from $68,000 - $75,000 per year dependent on experience and eli