Director Military Marketing

Overview

Join Our Team as Director Military Marketing!

 

Imagine a place where who you are, where you're from or the circumstances that surround you don’t determine your access to experiences or opportunities. Now imagine a mission, created to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. The Boys & Girls Clubs are making that vision a reality — in your community and communities around the world. 

We are searching for an experienced leader with a passion for non-profit organizational development to take on the role of Director Military Marketing.

 

LOCATION: Remote

 

The Role

Reporting to the VP Consumer Director Marketing, for 18 months, the Director Military Marketing will be responsible for developing and executing comprehensive marketing strategies to increase awareness, engagement, and support for a youth development program. This role requires a versatile marketer with a solid background in brand management, content strategy, digital marketing, project management, and an understanding of military-related issues and audiences. The ideal candidate will be a strategic thinker, an excellent communicator, and a hands-on leader capable of setting data driven marketing goals and measure performance against those goals.

Responsibilities

ESSENTIAL FUNCTIONS 

• Brand  & Content Management:
  •  Develop and execute a comprehensive brand strategy, encompassing positioning, messaging, and visual identity, to enhance audience engagement and drive meaningful action.
  • Create and implement an engagement system to determine optimal touchpoints for connecting with target audiences, ensuring seamless communication across their journey from initial awareness to conversion.
  • Implement data-driven research tools and strategies to guide the development of engagement plans based on actionable insights.
• Marketing Strategy Development:
  • Design and execute marketing strategies aligned with outcome-driven goals, ensuring measurable impact and consistent results.
  • Write compelling and actionable creative briefs to inspire and direct internal marketing teams and external agencies in the execution of high-impact campaigns.
  • Collaborate with agencies and internal teams to gather client-specific insights, leveraging competitive analysis, syndicated research, and customized data to drive creative and brand strategy initiatives.
  • Lead the creation and delivery of presentations—both independently and in collaboration with teams—that demonstrate the ability to synthesize research, data, and insights, resulting in actionable marketing strategies and innovative creative solutions.
• Digital E-Commerce:
  • Lead the complete overhaul of the organization’s website by developing a clear vision and comprehensive strategy grounded in a thorough analysis of competitor sites, industry best practices, and current marketing trends. Spearhead the execution of this transformation, ensuring a seamless, engaging, and personalized audience-first experience with a strong emphasis on conversion optimization through data-driven improvements.
  • Lead the complete overhaul of the organization’s website by developing a clear vision and comprehensive strategy grounded in a thorough analysis of competitor sites, industry best practices, and current marketing trends. Spearhead the execution of this transformation, ensuring a seamless, engaging, and personalized audience-first experience with a strong emphasis on conversion optimization through data-driven improvements.
• Content Creation & Management:
  • Lead the development of strategic, high-impact content across multiple platforms, including the website, social media, newsletters, and marketing materials. Ensure content is thoughtfully tailored to engage and resonate with military-affiliated audiences and supporters, driving brand awareness and audience loyalty.

• Project Management:

                    Oversee and manage multiple high-priority projects with tight deadlines and concurrent workstreams, balancing leadership with active participation in                                    execution. Ensure all project elements are informed by real-time data and analytics, making data-driven decisions to continuously optimize outcomes. Provide                      guidance and direction while maintaining hands-on involvement to ensure successful delivery and alignment with strategic goals.

Qualifications