Senior Associate, Brand Experience

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The role of the Senior Associate is to be the day-to-day steward of media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of the client's business and apply online media understanding accordingly to help deliver against the client’s needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight, and priority setting for respective Associates. Our team is energetic, fun, and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.

Role Objectives:

• · Assist the manager in the development of digital media plan options and recommendations.
• · Maintain accurate budget control and flow of media activity and update client on the timeline/consistent basis
• · Demonstrate a strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• · Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
• · Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
• · Establish collaborative, productive working relationships with partner agencies (where/when applicable), helping create a seamless communication process.
• · Demonstrate creativity and agility when problem-solving.
• · Delivering POVs/position papers on key client issues and/or client opportunities
• · Prepare media authorizations per approved plans/project requests

Qualifications

• · 1+ years of Media Planning experience, Media Tools knowledge is a must
• · Familiarity with Competitive systems (AdViews/Kantar)
• · Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
• · strong proficiency in Excel
• · Strong communication and presentation skills, professional, with strong teamwork skills
• · Curious and motivated, solution-oriented problem solver
• · Adept at time management and handling shifting priorities

Additional Information

Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.