VP, Publisher Development - (Remote - US)

Mediavine is seeking a VP of Publisher Development to join our team. We’re looking for a top-performing, proven professional to attract top websites in the publishing world to be represented by Mediavine’s advertising business.

About Mediavine

Mediavine is a fast-growing advertising management company representing over 10,000 websites in the food, lifestyle, DIY, and entertainment space. Founded by content creators, for content creators, Mediavine is a Top 20 Comscore property, exclusively reaching over 125 million monthly unique visitors. With best-in-class technology and a commitment to traffic quality and brand safety, we ensure optimal performance for our creators.

Mission & Culture

We are striving to build an inclusive and diverse team of highly talented individuals that reflect the industries we serve and the world we live in. The unique experiences and perspectives of our team members is encouraged and valued. If you are talented, driven, enjoy the pace of a start-up like environment, let’s talk!

Position Title & Overview:

The Vice President of Publisher Development will be instrumental in expanding the company’s publisher network, focusing on previously untapped or underrepresented verticals that align with Mediavine's strategic priorities and goals. This role emphasizes the importance of both quality and quantity in publisher partnerships.

Operating within the Revenue department and reporting to the SVP of Publisher Success, the VP of Publisher Development will work to enhance the company's publisher footprint across various programs and offerings. This position is critical for ensuring alignment with our standards for brand safety, traffic, and advertising performance potential, ultimately driving growth and success for Mediavine.

Essential Responsibilities:

• Develop and implement a comprehensive sales strategy to expand publisher partnerships and drive revenue growth
• Pursue opportunities to diversify Mediavine’s publisher portfolio by exploring untapped markets and niche verticals, while expanding the existing ad monetization marketplace to enhance inventory diversity and revenue potential
• Cultivate and maintain strong relationships with key publisher partners to foster collaboration and maximize mutual benefits
• Analyze industry trends, competitive landscape, and publisher needs to identify new opportunities for partnership and sales enhancement
• Recruit, mentor, and lead a high-performing sales team, providing ongoing training and support to achieve team and individual sales targets
• Foster a culture of continuous improvement by providing regular coaching, feedback, and support to enhance team performance and development
• Establish and monitor key performance indicators (KPIs) to evaluate sales effectiveness, forecast revenue, and ensure targets are met
• Negotiate contractual terms with publishers to ensure favorable terms and conditions that support business goals
• Collaborate with marketing, product, and analytics teams to drive initiatives that support publisher growth and improve service offerings
• Identify and implement best practices in sales processes to enhance efficiency and effectiveness in publisher development efforts
• Provide regular reporting to executive leadership on sales progress, challenges, and opportunities within the publisher development landscape
• Represent Mediavine at industry events and conferences to enhance brand visibility and showcase leadership in sustainable publisher development
• Availability to travel to on-site locations for publisher/industry events, team retreats, leadership meetings and the annual all hands events approximately 30% of the time
  

Requirements

Location:

• Applicants must be based in the United States

You Have:

• 10+ years of leadership-level Business Development in the digital publishing and/or technology space, specifically publisher development and the ad tech ecosystem
• A deep understanding of the online marketing and advertising industries, particularly regarding website monetization
• Prior or current experience working remotely with a distributed team of stakeholders and customers
• Strong proficiency with Google Suite
• Experience with communication platforms like Slack
• Experience working with a CRM such as Hubspot, Salesforce, etc.
• Versatility in sales and account management, with the ability to adjust and utilize different, specific methods of communication to achieve goals
• Ability to set and meet sales targets in coordination with executive and other key stakeholders within the organization
• Demonstrated ability with the full sales cycle, processes and the ability to close deals
• Strong ability to understand a cus