Sr Manager Strategic Marketing (REF2773M)

Company Description

Elbit Systems of America is a leading provider of high-performance products, system solutions, and support services focusing on the defense, homeland security, commercial aviation, and medical instrumentation markets. With facilities throughout the United States, Elbit Systems of America is dedicated to supporting those who contribute daily to the safety and security of the United States. Elbit Systems of America, LLC is wholly owned by Elbit Systems Ltd. (NASDAQ: ESLT and TASE: ESLT), a global high technology company engaged in a wide range of programs for innovative defense and commercial applications. For additional information, visit: www.elbitsystems-us.com or follow us on X.

Job Description

The Senior Manager of Strategic Marketing is responsible for leading, shaping, executing, supporting and measuring Strategic Marketing planning, strategy and execution—delivering robust marketing plans and tactics that elevate Elbit America and all affiliate/subsidiary/acquired entities. You will champion holistic marketing initiatives aligning them to strategies delivering impactful customer and employee experiences. By demonstrating compelling Elbit America value propositions, both internally and externally, you’ll focus on achieving annual business objectives through Strategic Marketing plans designed to drive growth. Serving as a hands-on leader who collaborates exceptionally well with cross-functional teams, you’ll manage a strategic multi-channel marketing engagement approach that effectively reaches a variety of target audiences, garnering actions and outcomes. Leading and mentoring a team, you’ll fostering a culture of accountability, continuous improvement and innovation to drive awareness, preference and advocacy for Elbit America’s people, products, services and capabilities.

Responsibilities and Tasks in order of priority to be successful:

• Develops and deploys strategic marketing plans aligned to divisional/functional strategies, building customer demand, preference and loyalty that enables growth

• Partners with Brand Strategy, Corporate Communications, Business Units and Functional Areas to create and implement multi-channel marketing campaigns, programs, engagements and tactics in support of business objectives

• Manages marketing content development initiatives in tandem with Brand Strategy and Corporate Communications to clearly articulate Elbit America’s value propositions—effectively reaching, engaging, informing and influencing internal and external target audiences

• Plans, executes and measures multiple marketing campaigns, tactics and engagements that are on strategy, on brand and on budget across several teams including Growth, Business Development, Strategic Marketing, Brand Strategy, Corporate Communications and others

• Develops and executes micro-marketing plans for trade shows and events encompassing engagements with current and prospective customers, employees, government officials and other audiences working cross-functionally with Brand Strategy and Corporate Communications

• Drives and operates a proactive and collaborative marketing planning process by engaging stakeholders in the development and execution of marketing campaigns, ensuring alignment to business objectives and outcomes

• Establishes Key Performance Indicators (KPIs), measuring campaign effectiveness providing real-time performance insights and post-campaign analysis/recommendations to key stakeholders

• Implements impactful marketing practices by utilizing a data-driven approach, leveraging customer/market/product insights and trends, competitive landscape, political climate, emerging technologies and more

• Utilizes a sustainable marketing planning framework enhancing efficiency and effectiveness for both short- and long-term success

• Champions the Strategic Marketing function across the enterprise, educating and demonstrating the value it strategically delivers for positioning Elbit America, our people, products and services

• Oversees and maximizes the value of trade shows, events and customer engagements utilizing this key marketing channel to engage customers and prospects—building demand and preference for our portfolio of customer-focused solutions

• Leads digital marketing and internal/external web strategy, ensuring the intranet, elbitamerica.com and all company operated sites are utilized to their full engagement potential

• Evaluates intranet/website performance, developing strategic roadmaps for maximizing user experience and optimizing functionality

• Works with Growth Team leaders to align, evaluate and recommend technology solutions that enhance strategic marketing, brand strategy and strategic communication capabilities