Global Head of Demand Management for SAP SuccessFactors

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Your Future Role

 

The Global Head of Demand Management for SAP SuccessFactors, owns the end‑to‑end global demand strategy—from ideation, discovery, and planning through execution and steering—to ensure consistent achievement of SAP SuccessFactors pipeline and bookings objectives.

 

The person on this role will serve as the strategic nexus across Marketing, Digital Hub, Customer Success, Services & Delivery, Sales, and Partners, orchestrating alignment and collaboration to drive demand creation, pipeline progression and expansion opportunities. He/she/they will design and deploy innovative demand programs, consolidate best practices, and drive scaling of high‑impact tactics to build and convert high‑value pipeline. Leveraging data and insight, this role will also identify conversion bottlenecks and facilitate solutions to drive performance.

 

The ideal executive for this role combines deep demand management expertise—across discovery, planning, execution, and steering—with strong solution and market insights, and excels at creating strong cross‑functional interlocks. We are looking for a proven leader with a track record of driving global demand programs, leading distributed teams, and embedding a transformational mindset at scale.

 

Key Responsibilities Include

 

Demand Generation

• Define and execute a global Demand Management strategy for SAP SuccessFactors, turning the GTM priorities into a demand plan that unifies all sources of demand into one ambiotious and executable global demand roadmap.
• Drive net new pipeline through global demand programs, piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and data-driven guidance.
• Provide input and prioritization for Demand Management specific product requirements and roadmap priorities, representing the voice of the customer and fields

 

Planning

• Define and lead the annual demand plan, including the creation and launch of sales plays in partnership with cross functional teams.
• Partner to define enablement needs to activate demand plan and upskill teams.
• Lead best practice sharing across regions, fostering cross-regional collaboration and empowering local teams through enablement and consistent guidances

 

Steering & Business Execution

• Orchestrate execution of demand plans, in partnership with global and regional cross-functional teams. Ensure collaboration, action and governance.
• Oversee the Demand Management team and the execution of the Demand Management plan, in alignment with GTM plan, and coverage model
• Continuously monitor and track pipeline creation and conversion against global targets. Own the health check of HCM pipeline — tracking KPIs, spotting trends, and communicating results across executive forums and reviews. Identify what consistently delivers quality pipeline and guide strategic shifts in demand investment, delivering recommendations on what to start, stop, or scale to improve demand generation and eliminate inefficiencies
• Partner with RevOps/S&O to shape demand tools while focusing on interpreting insights. Leverage insights to proactively identify and solve pipeline and coverage gaps

 

KPIs

• Pipeline strength & conversion rate 
• Net Pipeline creation
• Pipeline creation and coverage

 

Experience

• Customer Focus: Well- respected, proven leader with a strong focus on the Customer. In depth understanding of De