APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:

The Office of Entrepreneurship and Commercialization (OEC), in partnership with Penn State Intercollegiate Athletics (ICA) is seeking an experienced, collaborative and detail-oriented Program Coordinator to support the Brand Academy, designed to support student-athletes and others to more successfully develop, manage, and monetize their personal brand through name, image, likeness (NIL) and support their entrepreneurial interests.

At its core, the Brand Academy’s role is to help student-athletes view themselves as entrepreneurs and to develop an entrepreneurial mindset, which can serve them well in their careers long after they have left college and athletic competition. With new opportunities related to NIL, the academy will play a critical role in helping educate student-athletes on evaluating and navigating NIL opportunities and building entrepreneurial skills.

This role is a fully in-person role and based at the Morgan Academic Center on the University Park Campus.

Reporting to the Director of the Brand Academy, this individual is responsible for, but not limited to, developing and delivering programming in alignment with the Academy’s strategic plan for support of student-athletes personal brand and entrepreneurial success.
 

Key responsibilities: Specific responsibilities include the following:

• Provide support to student-athletes regarding the fulfillment of contractual obligations, NIL opportunities, and brand building with businesses and other stakeholders.  
• Execute key tasks in support of overall goals, develop actionable plans, executing priorities, and programming with limited supervision.
• Working with the Director to identify and develop customized educational programs, experiential learning opportunities, and events in support of student athletes interested in exploring NIL and other entrepreneurial opportunities.
• Educating student athletes on best practices and tools for personal and business brand development, social media, marketing strategy development and execution, and financial competency. 
• Identifying tools and mentors to support student entrepreneurs as they pursue a variety of entrepreneurial endeavors including NIL opportunities and developing physical and/or digital products.
• Creating hands-on experiences designed to support student athletes in advancing their ideas toward viable businesses, including new venture formation, idea validation, customer discovery, influencer marketing, and lean startup methodology.
• Coaching student athletes on “next steps” and connecting them to additional resources that can help de-risk and advance their NIL opportunities.
• Working with the Happy Valley LaunchBox powered by PNC