Manager, Subscription Strategy & Operations

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Manager of Subscription Strategy & Operations will play a key role in driving subscription growth across Sony's Global Podcast Division, supporting a growing slate of original series. Leveraging a deep understanding of subscription funnels, this role will focus on acquiring and retaining subscribers across multiple shows and distribution platforms.

Reporting to the Senior Director of Strategy and Business Development – Podcasts, this position will be instrumental in shaping and expanding the division’s subscription and direct-to-consumer revenue streams. The individual in this role will develop strategic initiatives to grow and retain subscriber bases, collaborating across internal teams (marketing, business development, finance, research & insights, and production) to bring these initiatives to life.

The ideal candidate is a podcast enthusiast and/or digital content expert with a passion for understanding audiences—what motivates them, how they behave, and what they value. They are a creative, outside-the-box thinker with hands-on experience launching and scaling new business initiatives – subscription experience is a plus. This individual excels at synthesizing data and consumer insights to inform strategy, working cross-functionally to execute projects, staying organized and balancing multiple priorities in a fast-paced, evolving environment.

Success in this role requires a proactive mindset, comfort with experimentation, and a knack for turning innovative ideas into actionable results to grow this exciting business vertical.

What you'll do:

• Help to develop and execute strategies that will drive acquisition growth on existing subscription channels, increase engagement with current subscribers and lead to higher lifetime subscriber value
• Regularly collaborate and communicate with the creative teams behind our always-on entertainment slate to evaluate impact of subscriber content and continuously identify ways to grow and engage subscribers (seasonal promos, special episodes, price testing etc) 
• Support producers as the expert in subscription operations – understand operational nuances across different distribution platforms and be able to guide producers in launching and maintaining their shows/episodes on these platforms
• Work closely with platform partners - specifically Supporting Cast and Patreon to identify and execute on acquisition and retention opportunities specific to these platforms
• Manage day to day operations involved in maintaining our true crime podcast network The Binge. With a new show launching every month – you will be responsible for managing the end to end lifecycle of each show including – working cross-functionally across production, marketing and creative teams along with guiding our creative agency in tile artwork development  
• Consolidate and review multiple data sources and measures to not only monitor performance of our subscription slate but identify actionable insights against it. Stay ahead of industry trends by regularly reviewing competitive developments in the rapidly evolving podcast subscription space, identifying opportunities to refine and optimize strategies.

Who you are:

• A strategic thinker with a roll-up-your-sleeves attitude equally comfortable shaping big-picture plans and executing the day-to-day work to bring them to life.
• An entrepreneurial, execution-oriented operator who thrives on building from the ground up, creating systems, and turning bold ideas into meaningful results.
• A self-starter with strong project management skills, adept at taking initiative and driving complex initiatives forward in cross-functional, collaborative environments.
• Adaptable and curious, you embra