HR Generalist – Fulfillment Centers

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.   
Backcountry is seeking a proactive and resourceful HR Generalist to support our Backcountry Fulfillment Center in Christiansburg, VA (on site). This role goes beyond traditional HR administration—it's a strategic partner to our Fulfillment Center (FC) leaders, focused on employee experience, operational excellence, and leadership development. The HR Generalist will play a vital role in supporting cross-functional collaboration, driving retention, and strengthening our culture through training and analytics.   This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team.    This position will report into the Sr. HR Manager & Benefits

What you get to do every day:

• Partner closely with FC leadership to ensure HR is actively supporting operations and involved in day-to-day decision-making. 
• Establish clear ownership and cross-training initiatives between facility leaders, measured by response time, accuracy, and employee satisfaction indicators (e.g., engagement survey results, retention, communication flow). 
• Manage the end-to-end recruitment process including job postings, resume screening, interviews, and job offers. 
• Support onboarding and consistent employee engagement from hire through progression and recognition milestones. 
• Define and track turnover reduction targets; assess HR’s impact via employee retention rates, exit interview data, and regular feedback loops with employees. 
• Provide monthly HR analytics to each FC; partner with HR leadership to incorporate best practices and reporting consistency. 
• Maintain and audit accurate employee records, including personnel files, benefits, and performance documents. 
• Coordinate and deliver instructor-led training for supervisors and front-line leaders to ensure continuous development and improved management capability. 
• Promote safety culture and drive OSHA compliance, partnering closely with Safety and Operations teams to track incidents and support initiatives. 
• Guide employees and supervisors on HR policies, performance management, and employee relations, including conducting investigations and recommending actions. 
• Support and coordinate employee engagement initiatives and DEI efforts at the FC level. 

What you bring to the role:

• Bachelor’s degree in Human Resources, Business Administration, or a related field. 
• 2–4 years of HR experience, preferably in fulfillment, distribution, or manufacturing environments. 
• Familiarity with employment law, HR best practices, and safety compliance (OSHA)
• Strong communication and relationship-building skills with both hourly and salaried employees. 
• Demonstrated experience supporting leadership development and employee retention efforts
• Ability to work independently in a high-paced, frontline environment. 
• Proficient in Microsoft Office and HRIS systems. 

What’s in it for you?

• PTO  
• Medical/Dental/Vision and a variety of supplemental policies available  
• Company 401K match 
• Company Health Spending Account (HSA) match 
• Company provides group life insurance at no cost  
• Paid Holidays  
• Birthday off with pay! 
• Pet Insurance 
• Generous employee discounts 

What our interview process looks like:

• Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: 
• 📞 Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us! 
• 📝 Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently. 
• 👩🏽‍💻Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior e