EverPro - Senior Manager of Lifecycle Marketing (Remote, US)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

 We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/ 

Business/Vertical: 

The EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers.  Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management. 

The Senior Lifecycle Marketing Manager is a critical, high-impact role responsible for driving lifecycle performance, pipeline efficiency, and long-term customer value across a diverse portfolio of SaaS brands. This role directly influences revenue outcomes by improving conversion, velocity, retention, and expansion through data-driven lifecycle strategy and marketing automation excellence. 

You will own the end-to-end lifecycle marketing strategy — from acquisition through advocacy — while leading complex marketing automation platform (MAP) strategy, with a primary focus on Marketo. This role blends strategic ownership, technical depth, and people leadership, with clear accountability for prioritizing work based on business impact rather than stakeholder demand alone. 

You’ll partner closely with Demand, Digital, Customer Marketing, Sales, RevOps, and Product teams to deliver the right message to the right customer at the right moment — at scale — while continuously optimizing for measurable performance and ROI. 

Responsibilities 

Lifecycle Strategy & Business Impact 

• Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value. 

• Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes. 

• Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI. 

Platform Migration & Marketing Automation Leadership 

• Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across: 

• Campaigns, programs, content, and landing pages 

• Reporting and analytics 

• Scoring models, data architecture, compliance, and governance requirements 

• Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced aut