Sr Director, B2B Demand Generation

Job Description:

Pluralsight is seeking a Senior Director of Demand Generation to lead B2B marketing strategy and execution, partnering with regional sales teams to drive pipeline and revenue growth. This role will define and implement demand gen strategies for our enterprise B2B business, overseeing awareness, pipeline generation, and revenue acceleration.

Reporting to the VP of B2B Marketing, the ideal candidate has extensive demand generation experience, thrives in a data-driven environment, and is skilled in scaling lead generation programs using modern AI technologies!

Who you’re committed to being:

• Self-motivated and committed to achieving goals.

• An entrepreneurial self-starter who can take charge, motivate colleagues, and manage competing priorities.

• Not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns

• When communicating you are self-aware, insightful, and proactive.

• An innovative problem-solver who understands our customers' evolving difficulties and how to map our solution to solve their challenges.

• Must possess a positive, always helpful/servicing attitude, can lead time-based stress and display calmness and composure in uncertain and strenuous situations.

• A mentor and coach who operates with powerful behaviors of being accountable for excellence and seeking context with intent.

• Has a curiosity for data and enjoys measuring results and uncovering trends.

What you’ll do:

• Lead and execute a comprehensive B2B demand generation strategy across all segments (SMB, Commercial, Enterprise, Strategic) to drive qualified pipeline and revenue growth.

• Own and optimize the entire marketing funnel—from awareness to bookings—leveraging data-driven insights to maximize ROI, channel performance, and attribution accuracy.

• Drive pipeline growth through orchestrated digital, media, ABM, field marketing, and sales-aligned tactics (e.g., blitz campaigns)

• Influence media campaign strategy in partnership with internal teams; recommend targeting and budget allocations based on performance, pipeline impact, and strategic priorities.

• Partner closely with Sales, RevOps, and BDR teams to enhance lead quality, improve speed-to-lead, increase conversion rates, and accelerate pipeline velocity.

• Leverage AI and MarTech tools to drive targeting, personalization, content engagement, and overall campaign effectiveness.

• Create and maintain tight relationships with sales leaders working collaboratively to ensure they are informed and aligned with marketing activities.

• Use segmentation, intent data, ICP targeting, and A/B testing to continuously refine messaging and program performance.

• Recommend and implement improvements in lead capture flows to drive higher conversion from high-intent visitors.

• Generate MOP through intent-based ABM strategies, utilizing Demandbase data and a persona-driven journey framework.

• Collaborate cross-functionally with Media, Digital, Integrated, Brand, Product Marketing, Field, Events, and Marketing Ops to activate programs across the buyer journey.

• Expertise incorporating field & event prospects into full funnel marketing programs to optimize lead conversion into MOP

• Manage and mentor a high-performing global team, fostering professional growth, operational excellence, and scalable program execution.

• Translate KPIs, market insights, and business goals into actionable campaign strategies that deliver measurable impact.

• Cultivate deep partnerships with enterprise sales teams to support strategic account growth with targeted marketing efforts.

• Provide proactive, strategic support to internal stakeholders, ensuring marketing initiatives align with broader business objectives.

Experience you’ll bring:

• Proven ability to lead and drive business growth for entire regions/segments.

• Strong experience working cross-functionally across sales, business development, integrated marketing, customer marketing, and marketing operations.

• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.

• Extensive experience using CRM systems (e.g., Salesforce), marketing automation (e.g., Marketo), ABM tools (e.g., DemandBase), and data tracking (e.g., Tableau).

• Proven success using AI-powered tools and platforms to enhance targeting, personalization, and campaign performance

• Demonstrable success managing demand gen programs across earned (SEO/GEO, website, ema