Summary

The Associate Director of Admissions & Enrollment Marketing will work with and serve as back-up to the Assistant Dean of Communications and Enrollment Marketing.  Supports the Director of Admissions and Enrollment Marketing in creating and implementing recruitment strategies for the Barry School of Law.

The Associate Director is primarily responsible for cultivating relationships with undergraduate institutions in order to establish communication and representation of Barry Law. The Associate Director will have a home base at the Barry Law campus in Orlando, FL, but will be required to travel when needed to represent Barry Law in various conferences and forums. Furthermore, the Associate Director will be responsible for maintaining a working relationship with the Law School Admissions Counsel, ensuring that the admissions department is up to date on all new practices.

This is an onsite position.

Essential Duties

Management of Recruitment Prospect Pool

• Plan, organize and implement data driven recruitment strategy to meet overall university enrollment goals by utilizing available tools.
• Serve as the primary contact to leads by routinely communicating by phone, email, chat, text, etc.
• Travel to assigned recruitment forums and education conferences.
• Create and implement a creative communication strategy for the prospective students designed to provide the appropriate information so the lead moves to the next stage in the funnel.
• Work with the Assistant Dean of Communications and Enrollment to determine advertising goals, necessary updates to viewbook and supplemental materials and other similar needs.
• Work with Assistant Dean of Communications to coordinate email blasts, Google advertising to be tied with the website message, Facebook advertising, chat features, and direct general website updates for admissions.
• Engage the Law School community in developing cross-functional partnerships to enhance the prospective student experience.
• Identify and attend recruitment events for prospective students and brand awareness within various communities.

Management of Recruitment Prospect Pool

• Plan, organize and implement data driven recruitment strategy to meet overall university enrollment goals by utilizing available tools.
• Serve as the primary contact to leads by routinely communicating by phone, email, chat, text, etc.
• Travel to assigned recruitment forums and education conferences.
• Create and implement a creative communication strategy for the prospective students designed to provide the appropriate information so the lead moves to the next stage in the funnel.
• Work with the Assistant Dean of Communications and Enrollment to determine advertising goals, necessary updates to viewbook and supplemental materials and other similar needs.
• Work with Assistant Dean of Communications to coordinate email blasts, Google advertising to be tied with the website message, Facebook advertising, chat features, and direct general website updates for admissions.
• Engage the Law School community in developing cross-functional partnerships to enhance the prospective student experience.
• Identify and attend recruitment events for prospective students and brand awareness within various communities.
• Arrange and conduct individual meetings with leads, including virtual one-on-one meetings.
• Arrange and conduct information sessions at both on and off-site locations, as well as virtually.
• Establish new working relationships with undergraduate institutions to build viable prospects.
• Utilize all technology platforms to create virtual experiences for viable prospects.
• Establish recruitment event calendar, including events attending or hosting.
• Plan and implement special events targeted to admitted students including but not limited to open houses with the goal of increasing deposits.
• Host and schedule Admission to Oath series of events, which helps incoming students prepare for law school.