Communications Associate

About Breakthrough Central Texas

Breakthrough is the leading college access and success non profit in Central Texas. For more than 20 years, we have partnered with thousands of middle and high school students who aspire to be the first in their family to graduate with a degree or certificate. We make a radical, long-term commitment to students, to and through college, unlocking the power of education and a lifetime of opportunity. We support the whole student with personalized services, work closely with community partners, campuses, and employers, and advocate for our students with lawmakers. Breakthrough students attend 60+ public schools and persist at nearly 100 colleges and universities. The result is that nearly 60% of Breakthrough students graduate from college, compared to 15% of low-income students in our region. Our work has resulted in more than 350 college graduates, with nearly 3,500 on their way, positively impacting families for generations, our region’s educational access, and the Central Texas economy.

Why Work at Breakthrough Central Texas
By working for Breakthrough Central Texas, you will help hundreds of students achieve their dreams of success and receive the high-quality education they deserve. Breakthrough is an organization committed to its students and recognizes that our greatest resource to support them is our dedicated and talented staff.  If you believe all young people deserve the opportunity to achieve postsecondary success and you desire to work at an organization committed to its employees and building the strongest team culture anywhere, then join us!  

About the role

As Communications Associate for Breakthrough Central Texas, you will support the execution of comprehensive, integrated marketing and communication plans to promote Breakthrough’s mission, programs and impact across various channels. This role provides an excellent opportunity for growth and development in the communications field, with a focus on supporting content creation, social media, event promotion, and donor and program communications. The ideal candidate will be eager to learn, organized, and passionate about the nonprofit's cause. You will collaborate with the Marketing & Community Engagement Manager to execute and implement strategies around social media, digital and design. The Communications Associate will report directly to the Director of Marketing & Communications. 

What you'll do

Digital Marketing & Content Creation

• Support with the execution of campaigns and design for Program Communications
• Help ensure all content aligns with the organization’s voice and messaging guidelines by managing templates on Canva
• Create, write and edit marketing and communication materials including email newsletters and blasts, blogs, and presentations 
• Design and produce marketing materials like flyers, brochures, posters, banners, and informational packets for program communications, recruitment and events
• Monitor and manage day-to-day website content and design updates on the Breakthrough website
• Manage online community calendar listings and posting of appropriate events 
• Draft and create content for social media channels, ensuring alignment with Breakthrough’s voice and goals
• Manage day-to-day social media content by scheduling posts and engaging with followers
• Monitor social media accounts for relevant conversations, mentions, and messages
• Assist in gathering analytics on social media performance and compiling reports

Media & Outreach Support:

• Track press coverage and media mentions of the organization
• Support with the coordination of media interviews and scheduling

Event & Community Engagement Support:

• Assist with logistics and promotion for community engagement events and fundraising initiatives
• Help create promotional materials (flyers, banners, emails) for events and campaigns
• Provide support during events by handling communications-related tasks (e.g., photography, taking notes, social media coverage)

 Administrative Support:

• Assist with administrative tasks related to the communications department, such as organizing files, u