Account Executive, Influencer Specialist

Account Executive, Influencer Specialist

BCW North America

We are looking for an Influencer Specialist (Account Executive level) to join our digital team in North America. This person will demonstrate a true passion for and understanding of influencer marketing, emerging digital platforms and how they can be leveraged as part of our clients’ strategies. You will help create influence strategy, contribute to campaign development, manage influencer procurement, and conduct reporting. This is an opportunity to push boundaries and never accept the status quo when it comes to creative programs, brand campaigns or other marketing initiatives and have an impact on our Performance Media team.

Responsibilities:

• Provide best-in-class influencer marketing assistance specific to brand target consumer and marketing objective
• Conducting outreach to social media influencers & negotiating contracts
• Sourcing and vetting potential influencers. Creating client facing lists for approval
• Create influencer briefing books for each partnership in collaboration with clients
• Establishing timelines and content deployment
• Influencer trainings and asset management
• Develop concepts and programs for a diverse client roster across different industries
• Partner with client and account teams across different functions to deliver impactful results
• Contribute your ideas and work as part of an integrated, inter-disciplinary agency team

• Push boundaries and never accept the status quo when it comes to creative programs, brand campaigns or other marketing initiatives
• Stay on top of emerging technologies and trends across diverse audiences including millennial and Gen Z demographics – sharing your knowledge/learnings with a broader audience

Experience that contributes to your success:

• 1-2+ years of experience with a focus in the consumer influencer space; agency experience ideal
• Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals
• Ability to assess a client’s overall marketing mix and develop scaled multidimensional influencer programs (including paid, e-commerce, etc.)
• Excellent written and verbal communications skills along with strong attention to detail
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

Perks of working at BCW:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care.
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.

About BCW:

BCW is part of WPP’s global, multi-faceted, multi-talented creative engine, with access to countless opportunities to grow.

BCW’s commitment to moving people starts with our employees. You’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that our diversity is our strength and feeds the creativity critical to success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+ spectrum, differently abled and veteran comm