Head of Demand Generation (f/m/d) - Berlin/Brandenburg Metropolitan Region

Hygraph is looking for a data-driven and creative Head of Demand Generation who will take ownership of Hygraph’s entire acquisition funnel—crafting and executing scalable campaigns to drive high-quality leads, expand brand awareness, and support revenue growth. You’ll drive scalable, measurable campaigns targeting technical and product teams at mid-market and enterprise companies. Ideal candidates have deep B2B SaaS experience, a strong grasp of performance marketing, and a knack for marketing to developers and digital teams.

Some of your tasks and responsibilities will be:

• Pipeline Ownership: Develop and own the end-to-end demand generation strategy to accelerate inbound pipeline growth and revenue.

• Campaign Leadership:

  • Build & execute integrated campaigns for product launches and category themes.

  • Craft multi-channel acquisition (organic, paid, social, email), and iterate via A/B testing.

  • Plan end-to-end, from strategy and budget to execution and measurement.

• Channel Ownership:

  • Lead acquisition: SEO, SEA, paid social, referrals, display, review platforms.

  • Expand and optimize across owned, earned, and paid channels.

• Funnel & Conversion Optimization:

  • Continuously monitor and improve conversion from top-of-funnel to sales pipeline.

  • Own lead nurture, retargeting, and conversion rate optimization efforts across digital and email channels.

  • Optimize on-site conversions and retargeting initiatives.

• Team Leadership: Hire, mentor, and grow a high-performing demand-gen team.

• Cross-Functional Collaboration: Work with Product Marketing, Sales, Customer Success, and RevOps to drive acquisition and improve funnel efficiency.

• Content & Asset Strategy:

  • Oversee the production of SEO, gated, and thought leadership assets aligned to funnel stages.

  • Ensure content resonates across buyer personas and journey stages.

• Operations & Attribution:

  • Partner with RevOps to optimize martech stack (CRM, MA, analytics), implement robust attribution models, and report precise ROI.

Requirements

What we expect from you:

• 6+ years in B2B SaaS demand gen or growth marketing, including min of 3 years in a leadership role —with success scaling ARR. Preferably from scaling startups.

• Proven track record driving full-funnel pipelines in complex, technical markets, with deep analytical rigor.

• Expert in lead-gen channels: SEO/SEM, G2, paid social, email, webinars, ABM.

• Strong martech fluency: Hubspot, Google Analytics/Tag Manager, A/B tools.

• Hands-on leader who thrives in fast-paced environments, balancing strategic vision with executional excellence

• Experience building and leading teams, working with agencies, freelancers, and cross-functional stakeholders.

Bonus Points

• Experience in headless/CMS, developer-first tech stacks or enterprise software.

• Familiar with PLG or bottom-up growth motions.

• Familiarity with AI/ML-driven martech tools.

The process:

• Intro call with People Team

• Interview with Hiring Manager

• Case study/assignment call

• Team-fit call and reference check

• Offer

The response time after application, screening applications, and setting up the first intro call is usually within 1-2 weeks. You could expect some alterations when necessary.

About us

Hygraph is a dynamic Berlin-based startup that, in its recent round, raised $35M in funding. Driven by our core values of innovation, reliability, empowerment, agility, and scalability, Hygraph empowers thousands of developers and content teams to create dynamic digital experiences that engage their customers effortlessly. At Hygraph, we're building a Headless Content Management system (CMS) that provides a flexible and scalable platform for managing and delivering content across various platforms seamlessly. We are trusted to manage content for teams from over 50,000 organizations like Dr. Oetker, Shure, Samsung, Ashley Furniture, Telenor, Philips, and Gamescom. 

You will be part of a remote-first and globally distributed team who are committed to working collaboratively, transparently, and passionately. We are an international and friendly team spread across 20