Executive Director Marketing Strategy - Neurodegeneration / Huntington’s Disease

Band

Level 7

 

Job Description Summary

This position will be located at the East Hanover site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international).


-Responsible for leading and managing the full spectrum of marketing for brand(s) or brand indication(s), including marketing strategy, analysis, budget and resource management with multiple global, regional and country stakeholder relationships. Contributes to the development and execution of the strategic business plan, tactical program development and implementation, and ROI assessment.

 

Job Description

Novartis is a global company that combines medical science and digital technology to provide life-changing medicines to millions of people. We offer numerous opportunities for growth and development, including global and local cross-functional careers and a wide range of learning programs. Our strong pipeline of medicines ensures continued business growth and enables us to bring innovative treatments to patients quickly.

Job Purpose:

The Executive Director, Marketing Strategy - Neurodegeneration / Huntington’s Disease will be responsible for setting the marketing strategy and guiding execution across HCP, Patient/DTC, Peer to Peer & Congresses for Neurodegeneration within the Neuroscience TA. Responsibilities include defining insights and marketing strategy for the indication and future pipeline assets within the Neurodegeneration pillar. You will ensure marketing strategy and concepts are effectively orchestrated into human centric campaigns, behavioral strategies and experiences laddering up to the overall product strategy.  You will serve as marketing single point of contact (SPOC) on the Integrated Product Strategy Team (IPST) and will partner closely with cross-functional team members to deliver the marketing strategy.

Key Responsibilities:

·       Develop a cohesive and integrated marketing strategy and execution plan, including campaigns, grounded in deep human insight, aligned the overall product strategy

·       Partner with CXPO team to create customer-centric experiences rooted in human insights

·       Partner with Content Lab to develop break-through content that resonates with target audiences

·       Translate in-market data signals to actions that lead to behavior change

·       Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized

·       Identify opportunities to flex resources within the team to meet evolving business needs optimizing reach, relevance, ROI and brand impact.

·       Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives

 

Essential Requirements:

What you’ll bring to the role:

Education: Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred

Experience:

·       Minimum of 10 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience in leveraging data, analytics, and customer insights to drive personalization at scale

·       Experience in driving high performing brands in highly competitive categories within the US; recent launch experience in specialty treatments and or rare diseases strongly preferred

·       Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team

·       Transformational Leader with strategic experiences to transform the business into next generation engagement

·       Track record of fostering high performing teams

·       Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders

•         Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen

•         Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines

 

The salary for this position is expected to range between $236,600.00 and $439,400.00 per year.

The final salary offered is determined based on factor