Global Strategy Consulting Partner Marketing Manager

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

Location: Burlington, MA Office (Hybrid – regular in-office presence required)

 

Position Overview

We are seeking a strategic and collaborative Partner Marketing Manager to drive joint go-to-market (GTM) initiatives with leading global strategy consulting firms including Bain, McKinsey, BCG, and AT Kearney. This individual contributor role focuses on co-marketing, thought leadership, and ecosystem engagement to support SAP’s growth priorities across AI, cloud, industry transformation, and security.

 

You will work closely with internal stakeholders and partner teams to develop and execute integrated marketing programs that elevate joint value propositions, generate demand, and position SAP and its consulting partners as innovation leaders.

 

Key Responsibilities

1. Joint GTM Strategy & Execution

• Develop and execute joint GTM plans with strategy consulting partners aligned to SAP’s strategic priorities.
• Collaborate on messaging frameworks, solution positioning, and campaign themes that reflect shared customer value.
• Support ABM initiatives to drive targeted engagement and pipeline acceleration

 

2. Thought Leadership & Content Development

• Co-create thought leadership assets (whitepapers, blogs, webinars, executive briefs) with consulting partners.
• Amplify joint insights across SAP and partner channels, including earned media, social, and events.
• Identify opportunities for joint speaking engagements and executive forums

 

3. Campaign & Event Activation

• Plan and execute joint marketing campaigns, including digital promotions, executive roundtables, and industry events.
• Coordinate with internal and partner teams on content creation, logistics, and performance tracking.
• Ensure consistent brand alignment and impactful storytelling across all touchpoints.

 

4. Stakeholder Engagement & Collaboration

• Serve as the day-to-day marketing liaison for assigned consulting partners.
• Build trusted relationships with partner marketing and field teams to align on priorities and execution.
• Collaborate cross-functionally with SAP sales, alliances, and field marketing teams

 

5. Performance Measurement & Optimization

• Track and report on campaign performance, engagement metrics, and influenced pipeline.
• Provide insights and recommendations to optimize future initiatives.
• Manage partner marketing funds and ensure ROI-driven investment.

 

Qualifications

• 5+ years of experience in B2B or partner marketing, preferably in tech or consulting environments.
• Experience working with or alongside strategy consulting firms is highly desirable.
• Strong understanding of GTM strategies, ABM, and thought leadership marketing.
• Excellent communication, collaboration, and project management skills.
• Data-driven mindset with ability to measure and articulate marketing impact.
• Self-starter with a passion for innovation and ecosystem collaboration.

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What You’ll Gain

• Opportunity to work with world-class consulting firms and drive strategic marketing initiatives.
• Exposure to cutting-edge topics like AI, cloud transformation, and industry innovation.
• A collaborative, inclusive, and high-performance culture that values your growth and contributions.

 

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible a