Senior Manager - Market Access - Value Communication

About the Department                                                                                                                                                   

Novo Nordisk’s Market Access and Public Affairs team engages diverse stakeholders across political and healthcare landscapes to forge solutions that drive patient access to innovative products.  We strive to deliver the best possible outcomes for patients with diabetes, obesity, growth hormone deficiencies and rare bleeding disorders through mutual wins for both Novo Nordisk and our Market Access customers.  Our passion for helping people live better lives and our award-winning product pipeline can only be as effective as our ability to provide life-changing information to healthcare providers, key stakeholders and policymakers. Our Market Access and Public Affairs professionals ensure that the latest therapies and products reach the people who need them most, by creating an environment where innovation and chronic disease management drive optimal health outcomes. Are you ready to realize your potential?

 

The Position

Develops and executes the value communication strategy of a key Novo Nordisk product category. Actively participates in value communication, payer marketing, evidence generation, and initiatives to increase market share for one or more Novo Nordisk products. Executes key programs that will drive long-term profitable relationships with key accounts and the managed markets channel overall. Responsible for both inline and pipeline/launch products within responsible therapeutic / franchise area(s).

 

Relationships

Reports to Senior Director, Value Communication and Contracting Strategy.

 

Interacts frequently in collaboration with internal management and senior level managed markets customer representatives.

 

Interacts internally with team representatives from Finance, Brands, Medical Affairs, HEOR, Commercial Pipeline, Field Sales, Account Management, Analytics, Investor Relations, Value Communication and Contracting Strategy colleagues across all franchises, and all others, including global colleagues/counterparts, on a routine basis.

 

Ensures strong collaboration across functions to strengthen patient and payer value story and provides timely communication of insights to all relevant partners.

 

External relationships include interactions with managed markets customers (potentially including but not limited to payers, PBMs, employers, and organized customer groups), patient advocacy groups, key opinion leaders (KOLs), vendors and consultants.

 

Essential Functions

• Develops and executes value communications initiatives for franchise, including initiatives and business plans for inline and pipeline products in the franchise, in order to maximize revenue and profitability for the franchise
• Supports the development of the payer value story, supported by credible clinical, health economics and quality of life messages in order to justify brand value; interfaces with HEOR team to guide evidence generation efforts that support payer value story development
• Leverages understanding of the competitive landscape to anticipate and pre-empt future competitor moves by supporting development of innovative strategies and tactics
• Ensures access strategies are aligned with portfolio/brand segment positioning and messaging, and with Novo Nordisks long-term goals
• Ensures alignment on access strategy and key account plans and initiatives by partnering internally with Contracting Strategy, Value Communication for other franchises, channel leads, Account Management, Field Sales, and Brand Marketing
• Interacts closely with Brand core and commercial team to develop payer marketing strategies, tactics, and initiatives to communicate value to customers and improve market access
• Provides directional support to Account Management, Field Sales, and Managed Markets Execution teams for tactical execution and participates in driving feedback generation that can be of value to inline or pipeline products
• Supports development of best