Sr. Marketing Governance Strategy Manager

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Status

Exempt 

General Summary

The Sr. Marketing Governance Strategy Manager serves as the strategic integration lead within the Marketing organization, ensuring enterprise marketing priorities are translated into structured, executable plans across teams and channels. This role partners with Marketing leadership during strategy development cycles to provide feasibility, sequencing, and prioritization input, helping ensure that strategic initiatives are operationally realistic and cross-functionally aligned.

Operating at the intersection of strategy and execution, the role establishes integrated roadmaps, aligns interdependencies, and maintains governance mechanisms that improve predictability, reduce execution risk, and strengthen enterprise-wide coordination. By bringing structure, visibility, and disciplined planning to the marketing portfolio, this position ensures that strategies are not only well-defined, but executable and sustainably delivered.

Regional–Corporate Liaison (Support): Acts as the liaison across Kia Headquarters (HQ), Kia North America (Kia NA) and Kia America (KUS) on strategic guideline alignment, driving pre-analysis, options & risk/impact recommendations, negotiation talking points, and approval packets to support the final decision. This role produces pre-checks, recommendations, negotiation drafts, and approval-packet assembly to support final approval.

Essential Duties and Responsibilities

Priority One – 30%

Strategic Planning Integration & Development

• Partner with Marketing leadership during annual and quarterly planning cycles to align cross‑functional timing across production, media, retail, PR, partnerships, and finance.
• Translate Brand and General Marketing strategies into integrated execution roadmaps.
• Identify priority conflicts or resource constraints early and recommend sequencing adjustments.
• Establish structured launch frameworks that clarify accountability and cross-team coordination.

Priority Two – 25%

Enterprise Alignment & Governance Cadence

• Lead recurring strategic alignment checkpoints to ensure clarity on priorities, risks, and required decisions.
• Maintain and manage the enterprise marketing master roadmap to ensure cross-channel synchronization.
• Provide structured visibility into launch readiness, timing and budget risks, while tracking decisions and escalation pathways to maintain momentum and accountability.
• Deliver executive-ready summaries that connect execution status to business impact.

Priority Three –20%

Change & Impact Management

• Coordinate implications of scope, budget, or timing changes across the marketing portfolio.
• Assess downstream impacts on production schedules, retail readiness, and financial planning.
• Maintain structured change, dependency, and risk logs, and drive cross‑functional mitigation strategies to address bottlenecks and protect launch integrity.

Priority Four – 15%

Strategic Reporting Specification & Decision Support Infrastructure

• Design the Kia HQ reporting specification, including definitions, formulas, data sources, and verification checklists.
• Review and validate Kia HQ and Kia NA strategic inputs and prepare decision‑support materials to ensure accuracy, narrative consistency, and alignment for leadership decisions.
• Maintain governance documentation and ensure organization‑wide accessibility and adoption of standards.

Priority Five – 10%

Planning Standards & Continuous Improvement

• Develop and maintain standardized planning frameworks, m