Sales Marketing Associate Director, North America

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability and alignment, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators across all social media channels.

Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content alignment targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data.

Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Ukraine, Australia, New Zealand, Vietnam, Philippines and Singapore.

As the North America Sales Marketing Associate Director, you are the key responsible to develop our sales packages and proposals for clients to support our Sales teams to bring to life Channel Factory value proposition and solutions that will help clients to grow their business and our company to become their strategic partner.

Your job is to understand our clients and prospects needs and work with our Product and Solutions teams to provide the best commercial solutions to our Sales organization. Your work will have a direct impact on our commercial growth and success.  You will develop our sales narrative, multiple sales presentations, one sheets, case studies, sales collaterals and client proposals that will help our sales team to close deals. You will own the conception and development of our local tentpole packages and explore partnership opportunities with other industry players to craft advantageous solutions for our clients.

You will work closely with our Global Sales Marketing leadership to localize our global narrative, global packages and global solutions adapting them to the local needs and nuances of your region. Additionally, you will provide them with sales intelligence, marketing tools, and other resources to support their efforts.

Responsibilities include: 

• Work with our North America Sales team to understand clients' and prospects' needs and develop sales proposals and packages that will drive Channel Factory business growth
• Work in collaboration with our Strategy, Product, and Solutions teams to identify opportunities to develop new solutions for our clients
• Identify and qualify potential customers and partners within the target market and provide intelligence for our sales teams
• Collaborate with global marketing and global sales marketing teams to ensure consistent messaging and branding
• Collaborate with our Global and North America Marketing, Strategy, and Sales teams to develop our Sales Strategy and Go-to-market initiatives
• Identify potential clients and support the Sales team in building our sales pipeline
• Conduct product demonstrations and presentations, tailoring them to the needs of each client
• Track and measure conversion rate of our proposals and client feedback 
• Stay up-to-date on industry trends and competitor activities
• Creation of sales marketing collateral like one-sheets, decks, case studies, etc
• Lead the creation, ideation, and execution of large-scale client programs and proposals. Work closely with sales and strategy to deliver the best foot forward for Channel Factory when it comes to client proposals, tentpoles, etc. 
• Work with marketing/research to infuse sales enablement tools with data on their industry, vertical, and company. 
• Work closely with Sales and Marketing teams in the creation of agency and brand launches, roadshows, and upfronts
• Help tell the story of Channel Factory’s programs after they’ve run to incentivize clients to return

Requirements

• Experience on the publisher/platform side (Google, Meta, TikTok, TV networks, media groups) developing with sales narratives, sales packages and proposals is highly desirable
• Operate in ambiguous environments, understanding and anticipating client needs.
• Serve as the main point of contact, driving projects from conception through completion
• Ability to collaborate with the global marketing sales team and cross functional teams to localize solutions to your region
• Ability to work wi