Content Marketing Specialist

Company Description

INFICON is a leading provider of innovative instrumentation, critical sensor technologies, and Smart Manufacturing/Industry 4.0 software solutions that enhance productivity and quality of tools, processes, and complete factories. These analysis, measurement and control products are essential for gas leak detection in air conditioning/refrigeration and automotive manufacturing. They are vital to equipment manufacturers and end-users in the complex fabrication of semiconductors and thin film coatings for optics, flat panel displays, solar cells and industrial vacuum coating applications. Other users of our vacuum-based processes include the life sciences, research, aerospace, packaging, heat treatment, laser cutting and many other industrial processes. We also leverage our expertise in vacuum technology to provide unique, toxic chemical analysis products for emergency response, security, and environmental health and safety.

Job Description

We are seeking a skilled and motivated Content Marketing Specialist to develop, manage, and optimize our global digital content. This person is a strong individual contributor who has the ability to create and execute digital media strategies through compelling and visual storytelling that drives engagement and visibility.

You will be responsible for managing the content for our corporate communication channels (LinkedIn, Instagram, YouTube), as well as the CMS for the corporate websites and the marketing automation platform. You monitor their performance, coordinate content creation with INFICON worldwide marketing communication managers, and also create content in alignment with the corporate business strategy.

This individual must know what makes a great story; excel at collaboration; provide excellent service; and have expertise in paid and organic digital media. This individual thinks creatively, strategically, and critically, and is highly organized.

The position is located in the U.S. headquarters in Syracuse N.Y., but is part of the global communication team from INFICON global headquarters in Switzerland.

Responsibilities

• Work in collaboration with Global Communication Head to understand and refine the global communication strategy.
• Manage the corporate INFICON social media channels by coordinating, posting and monitoring organic and paid content.
• Manage and optimize part of the corporate website content, train and support the internal content creators, and ensure the quality and strategic fit of the published content and SEO.
• Develop new content and repurpose existing content for corporate topics and global stories with the input of internal Subject Matter Experts
• Proofread English content and coordinate internal translation for the other five corporate languages
• Monitor digital KPIs and optimize the channels for performance and communication strategy together with external partners
• Participate in the development and execution of content for global communication activities, events, and campaigns.

Qualifications

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field
• 3-5 years of experience managing digital media, preferably in an international B2B company
• Experience with CMS platforms, content management and content creation tools (like Adobe Creative Suite, Matomo, Semrush, Falcon, Hubspot) in a similar role
• Basic Knowledge of digital ad creation liked LinkedIn Campaign Manager or Google Ads Manager
• Strong project management and communication skills, collaborating with colleagues from different cultures and time zones; highly preferred to have Jira or Confluence platform experience 
• Advanced writing skills and SEO fundamentals, interest in technical products and high-tech industries
• Fluent in English, any additional languages or experience working in an international company is a plus
• Willingness to travel to Europe (appr. 10%) for onboarding and ongoing collaboration with other global team members

Additional Information

For New York, the expected salary range for this position is between $75,000 and $85,000 per year. In addition, INFICON employees are eligible for a profit sharing bonus with a target of 10%.  The actual compensation will be determined based on experience, location, and other factors permitted by law.

INFICON provides a dynamic work environment that promotes diversity, equity, and inclusion. Our employees experience ongoing green initiatives, flexible work hours, and a variety of health and wellness programs.

INFICON’s forward-thinking approach offers countless opportunities to design, support, and manufacture a diverse product portfolio that expands globally. Our Lean and Agile work environment offe