Employee Store Coordinator

Job Description

Company Summary

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high-end market with a world-class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standards—from soil to glass. Our success is powered by a high-performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment.

Position Summary 

 We are seeking a Coordinator for our Internal Digital Sales (Employee Store) to oversee and grow our exclusive wine and spirits internal sales opportunities in the DTC/internal digital space. This individual will be assisting the Director of Consumer Loyalty and working on digital sales engagement projects to garner sales, and ensuring that employees and “Friends and Family” receive a personalized, white-glove service experience. This role will play a key part in increasing internal sales opportunities, managing special releases, and allocating select products as deemed by the VP of Brand Marketing, VP of Global Brand Strategy and Director of Consumer Loyalty. The ideal candidate will a deep passion for wine or spirits, and a keen focus on enhancing the overall employee store experience and sales within ecommerce.  They will have a strong sales focused approach.

Key Responsibilities:

• Club Membership Management:

  • Implement strategies to increase sales on the employee store, focusing on attracting new employee engagement while maintaining strong relationships with existing ones.

• Sales & Revenue Growth:

  • Drive sales efforts through targeted promotions, special offers, and seasonal campaigns aimed at both employees and Friends and Family.

  • Drive Sales efforts through ecommerce initiatives.

  • Monitor KPIs related to Average Order Value (AOV), membership retention, and overall sales performance. And provide solutions and opportunities for any gap solving needs up through leadership.

  • Work closely with the marketing and sales teams to identify opportunities for upselling, cross-selling, and exclusive product offerings.

• Club Communication & Engagement:

  • Execute clear and compelling communication strategies to keep members engaged, informed, and excited about the store.

  • Provide ongoing updates about special releases, new offerings, limited-edition products, and employee only offerings.

  • Serve as a back-up point of contact for club members, addressing any inquiries, concerns, or special requests in a timely and professional manner.  First point of contact is the Loyalty Concierge; and therefore this role will work in tandem with said Concierge.

• Special Releases & Allocations:

  • Coordinate the release and allocation of special or limited-edition as deemed by leadership, ensuring fair distribution and a seamless experience for those receiving exclusive offerings.

  • Work closely with the product and procurement teams to forecast inventory needs for special releases and new product introductions.

• Client Care & Personalized Service:

  • Collaborate with the Client Care and Loyalty Coordinators to provide members with exceptional, personalized service. This includes offering bespoke recommendations, ensuring personalized touches in all communications, and facilitating special requests.

  • Oversee the coordination of exclusive events or tastings, ensuring every detail is tailored to the preferences and needs of the club members.

• Reporting & KPIs:

  • Regularly report on membership growth, sales trends, and key performance indicators (KPIs) such as AOV, member retention, and customer satisfaction metrics.

  • Analyze data to identify opportunities for improvement in member experience, retention strategies, and revenue growth.

Key Performance Indicators (KPIs):

• Membership growth rate

• Average Order Value (AOV) per member

• Member retention rate

• Event attendance and engagement levels

• Special release sales volume and member satisfaction

Qualifications:

• Proven experience in managing a wine or spirits club, wine or spirits sales, or s