RGM Country Manager - Northern Europe

<p>Job Description :</p><p>Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&amp;B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.</p><p></p><p>Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.</p><p></p><p>Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.</p><p></p><p>More about Diageo is available at its web site: <a href="https://www.diageo.com/" rel="noopener noreferrer" target="_blank">https://www.diageo.com/</a></p><p></p><p>Role Dimensions</p><p>The Revenue &amp; Growth planning team is accountable for all RGM and GM levers across pack, channel, price and promotion and will use this to orchestrate the business approval of the one commercial plan that drives what we sell and execute. The team will work closely with the marketing, commercial and finance directors to ensure plans are constantly optimised delivering the needs of consumers, customers and Diageo.</p><p></p><p>The RGM Country Manager is responsible for top line and bottom line growth by identifying performance opportunities and overcoming barriers. This position will work closely with commercial, finance and marketing teams to establish category and portfolio strategies that meet the overall Northern Europe strategic agenda, and work with teams to implement solutions. This position will execute best in class RGM standards and track activity vs plan to ensure optimal ROI across all RGM levers. This role reports to the Head of Revenue Growth &amp; Planning.</p><p></p><p>Top Functional Accountabilities</p><ul><li>Facilitate the development of one commercial plan to deliver the Country AOP in line with category, portfolio, brand and commercial strategy.</li><li>Oversee the execution of the one commercial plan and lead the O&amp;R process for your market remit to deliver the AOP across all channels.</li><li>Measure performance against goals and identify and implement strategies to maximize our performance.</li><li>Partner with the commercial finance, innovation, consumer marketing, shopper marketing and category management to ensure the optimum balance of commercial Trade spend/A&amp;P is allocated to short vs long term growth drivers.</li><li>Serve as a key expert in price and promotion (ROI, Mix, Pack Price Architecture). Establish appropriate pack and price architecture for current and emerging channels of trade.</li><li>Identify revenue and margin expansion opportunities through agreed category sprints and associated analytics, resulting in clear business recommendations.</li><li>Set the executional standards and partner with commercial directors to embed and execute.</li><li>Champion a revenue management culture within Diageo Northern Europe by influencing behaviors that drive smarter decisions resulting in sales and margin growth.</li></ul><p></p><p></p><p>About you</p><p>We’re looking for an individual with a strong growth mindset who can see the big picture and possibility from multiple angles and through a creative lens. Trailblazing &amp; influencing come naturally to you. You are an idea generator who can remain calm &amp; resilient under pressure. Collaboration is important to you in order to build equity with the teams who you need to bring along with you on the journey.</p><p></p><p>What you’ll bring</p><ul><li>Significant relevant commercial &amp; marketing experience.</li><li>Project Management, Analytical and core selling skills.</li><li>Can build powerful relationships and work collaboratively within a team.</li><li>Strong end to end commercial FMCG understanding, alongside high level