Data Analyst

Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive. Our ratings, research, and resources reach more than 150 million users worldwide and 1.4 million educators every year. Learn more at commonsense.org. 

Job Overview: 

We're looking for a Data Analyst to join our growing data team and help drive product innovation and membership growth at Common Sense. In this role, you'll analyze user behavior and engagement across our website and mobile apps, turning complex data into clear, actionable insights. Your work will directly influence product development, marketing strategy, and the overall user experience for millions of families.

You'll collaborate closely with Product, Marketing, and Engineering teams, helping us measure success, improve decision-making, and expand our self-service analytics capabilities. We're also exploring how AI-powered analytics tools can accelerate insights, automate reporting, and support smarter experimentation, and you'll play a role in shaping that direction.

Location: San Francisco, California
Reports To: Senior Director, Data & Technology
Salary: $85,600–$101,650 per year
Type: Full-time, exempt

What You'll Do

Data Analysis & Insight Delivery

• Analyze user behavior, engagement patterns, and conversion funnels across web and mobile.
• Identify opportunities to improve the user experience by mapping cross-platform user journeys.
• Generate actionable insights to inform product features, marketing campaigns, and growth strategies.
• Partner with the Product and Marketing teams to define success metrics and ensure accurate event tracking.
• Experiment with AI-driven analytics tools to automate analysis, uncover trends, and speed up insight generation.

Reporting & Communication

• Build and maintain dashboards and reports that track KPIs across web and app experiences.
• Create compelling visualizations and narratives that make data accessible to stakeholders at all levels.
• Present findings and recommendations to leadership, driving data-informed decision-making.
• Contribute to developing best practices in reporting, including AI-assisted data visualization and storytelling.

Data Quality & Governance

• Ensure accuracy and consistency in tracking and reporting across analytics platforms.
• Collaborate with Engineering on event taxonomy, tracking validation, and implementation.
• Support the migration from Google Analytics to Amplitude, and help document best practices.

Strategic Contribution

• Provide insight into acquisition channels, retention drivers, and cross-platform engagement.
• Support A/B testing and experimentation programs to optimize product and marketing initiatives.
• Analyze content performance and usage trends to inform the product road map.
• Explore how emerging AI analytics solutions can augment experimentation, predictive modeling, and personalization.

What We're Looking For

Required Qualifications

• 4+ years of experience in data analysis, product analytics, or business intelligence.
• Strong SQL skills for data extraction and analysis.
• Hands-on experience with a product a