Staff Product Marketing Manager - Global Systems Integrators

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

Core Responsibilities

Strategic Planning & Market Insight

• Develop and refine joint messaging with GSIs, articulating Okta's differentiated value in enterprise transformation engagements.
  
  
• Analyze partner business models, service offerings, and vertical expertise to inform GTM strategies.
  
  
• Monitor competitive activity in the identity + SI ecosystem to shape positioning and combat threats.
  
  

Role Summary

As a Senior Product Marketing Manager for Global Systems Integrators (GSIs), you will lead go-to-market (GTM) efforts that align Okta’s identity platform with the business strategies and solutions of key global partners such as Accenture, Deloitte, PWC and others. You’ll be responsible for creating scalable sales plays, positioning frameworks, and enablement assets tailored to joint value propositions across multiple verticals and geographies.

This role demands a strategic, collaborative, and execution-oriented marketer who thrives on working cross-functionally with Sales, Product, Partner, and Regional Marketing teams to accelerate pipeline, partner-sourced revenue, and global awareness.

Go-to-Market Execution

• Support cross-functional product launches and solution rollouts in collaboration with GSI partners.
  
  
• Support integrated campaigns and account-based marketing (ABM) programs to drive GSI pipeline.
  
  
• Own the development of partner-specific value props, solution overviews, pitch decks, and playbooks.
  
  

Sales Enablement & Training

• Create scalable enablement materials and deliver training to partner sales and technical teams.
  
  
• Develop internal enablement to educate Okta sales on how to co-sell with GSI partners and navigate complex deals.
  
  

Content Creation & Thought Leadership

• Author partner-branded content such as solution briefs, customer case studies, and blog posts to support demand gen and awareness.
  
  
• Support executive comms and partner events with messaging, abstracts, and on-stage presence content.
  
  

Cross-functional & Partner Collaboration

• Act as the primary PMM interface for the GSI alliances and partner with marketing teams.
  
  
• Partner with Campaigns, Field, and AR/PR to amplify GSI narratives and momentum.
  
  

Performance & Impact

• Track KPIs including pipeline sourced via GSI partners, content performance, and Highspot engagement.
  
  
• Iterate GTM efforts based on campaign analytics, sales feedback, and quarterly business reviews (QBRs).
  
  

Qualifications

• 8+ years in B2B Product Marketing, Partner/Channel Marketing, or a GTM Strategy role
  
  
• Strong experience working with or supporting GSIs or large consulting firms (Accenture, Deloitte, PwC, etc.)
  
  
• Proven ability to create compelling messaging and enablement for technical and business audiences
  
  
• Demonstrated success in launching partner GTM programs that drive measurable results
  
  
• Excellent communication, project management, and cross-functional collaboration skills
  
  
• Adept at managing ambiguity, prioritizing effectively, and balancing strategic with tactical execution
  
  
• Bachelor’s degree required; MBA or equivalent experience preferred

Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more a