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Senior Business Development Director - Integrated & Experiential Marketing

IPG DXTRA
United Statesfull_timeVerifiedPosted 2 Feb 2024
💰 $175,000/yr($160,000/yr$175,000/yr)

About the role

**Must be able to work hybrid in Boston office or travel to Boston regularly (Eastern/Central time zone)**

We believe in Extraordinary. 

At Jack, we’re driven by the fact that the world’s most successful brands deliver proof of their brand promise at every touchpoint. Promise + Proof = Experience Brand

We’re an award-winning global brand experience agency, with 80 years in the industry, who believes that happy humans are the world’s best advertisers. And extraordinary brands aren’t B2C or B2B – they’re B2E (brand to everyone). We’re multi-channel, multi-discipline and just plain multi-talented. Working alongside great brands worldwide, we’re dedicated to doing something extraordinary every day.

What we do is hard, so we take care of each other as much as we take care of our business. We take our work seriously, but not ourselves. We demystify smart and speak like humans (no jargon, please). We embrace our diversity and enjoy shaping the future of an entire industry.

That brings us to you. 

As the Senior Business Development Director, your primary focus is to lead the office’s efforts to drive profitable revenue growth by developing business with new and existing clients.

What you’ll be doing

Business Acquisition

  • Lead office efforts to pursue and win net new clients
  • Lead larger opportunities, leveraging Pitch to Win, Jack’s new business best practice
  • Act as Pitch Captain to drive RFP and client engagement process, integrating across agency departments and teams to present the winning solution
  • Have a mastery of how best to express our offerings and practice areas to attract clients.
  • Consult on organic opportunities, but be the driving force behind net new growth
  • Engage and evaluate in-bound opportunities, creating a positive brand experience even when turning down opportunities
  • Engage the broader Jack and IPG (Interpublic Group) network, mining for opportunities with sister agencies and leading and participating in company-level initiatives and opportunities
  • At this  level, this role is accountable for delivering a target of $2M net revenue annually. Revenue toward that target is credited in two parts:
    1. Finding the work: Jack wins a brief that the Senior Business Development Director uncovered through their outreach
    2. Closing the work: Senior Business Development Director acts as Pitch Captain on a win (via inbound or own effort)

Planning & Pursuit

  • Lead the development and execution of our office growth strategy for the year, including target selection, focused sales campaigns, integration of practice areas, IPG synergies, local marketing and thought leadership efforts etc.
  • Lead regular Go-No-Go meetings and process with office leadership, to deliver against our strategy and ambitions
  • Drive our Marquee Pursuit efforts, as a key individual contributor and the orchestrator of office- and company-wide efforts; develop pursuit plans for each marquee target, ensuring research results and intelligent contact with client prospects
  • Lead and manage outbound efforts, introducing target brands to Jack, opening new doors, and building the pipeline. Prospect across social channels, industry trades, one’s own network etc. to identify leads
  • Identify (or eliminate) target clients for office through industry and company research.
  • Communicate individual and market sales objectives and tactics, including quarterly forecasts and targets.
  • Actively track our pipeline and Sold position (in SFDC) as a partner to the Managing Director.
  • Activate aggressive follow up to ensure a robust pipeline and frequency of client interaction
  • Ensure appropriate team is harnessed to support pursuit and build relationship
  • Ensure hand-off plan is in place for each client opportunity as needed.
  • Manage new business operational hygiene, keeping SFDC updated, weekly office and company snapshots, coordinate and partner with broader new business team and network

Staff Development

  • Develop junior staff by involving them in your key pursuit efforts, where appropriate.
  • Actively participate in DEI+B efforts

If you can do all that, you have what it takes. It might help if… 

  • 10 plus years of solution selling and relationship building experience
  • Knowledge and familiarity with the brand experience world, including B2B conferences, B2C programs, internal / employee engagement programs, integrated marketing campaigns.
  • Strong writing and editing skills – and the ability to d

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Company

IPG DXTRA

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