Senior Director, Digital Customer Engagement & Analytics

Job Description

General Summary:

Vertex is seeking an experienced commercial leader to lead North America’s Digital Engagement & Analytics team. The Senior Director, Digital Engagement & Analytics will partner with Business Unit leaders and cross-functional stakeholders to implement frictionless and outstanding customer experiences via websites, email, and other digital channels reaching HCPs and patients. This role reports to the Executive Director, North America Commercial Operations & Insight Analytics.

Key Duties and Responsibilities:

• Establish the North America commercial digital strategy to complement Business Unit customer facing strategies. Collaborates closely with department peers (Engagement Leads), Business Unit (Heads of Marketing & Sales) and cross-functional stakeholders (DTE) to translate HCP and patient strategies to drive brand utilization and other brand objectives
• Identify key digital capabilities gaps yielding more efficient content development and delivery, addressing and anticipating customer needs. Develop a long-range capabilities roadmap to meet emerging business objectives
• Leads a team of digital operators and key vendor partners to deliver non-personal promotion tactics efficiently and under budget
• Leads a team of digital analysts and key vendor partners to provide strategic recommendations, establish key performance indicators and and tactical performance analysis on non-personal promotional tactics
• Leads the development and evolution of a digital operating model to ensure efficient operations across multiple internal and external stakeholders (content transformation, campaign operations across web, email, business roadmap for evolving digital engagement capabilities)
• Leads the commercial organization's identification and evaluation of digital health opportunities to support business objectives. Provide thought leadership and best practice advocacy to North America Commercial colleagues
• Executes business plans for specifically assigned projects

Knowledge and Skills:

• Demonstrated progression of responsibility and leadership leading change management programs in a matrix organization
• Demonstrated excellence in developing commercial digital strategy and tactical implementation, project planning, technology implementation and communication
• Demonstrated excellence in HCP and patient marketing in a life sciences organization
• Demonstrated ability to develop solutions to complex problems with creativity and innovation
• Demonstrated ability in the use of artificial intelligence to advance key business objectives
• Proven ability to meet deadlines on multiple projects
• Strong and comprehensive understanding of the legal and regulatory environment
• Effective communication skills, both verbal and written to negotiate internally/externally often at higher levels
• Ability to successfully navigate a fast-paced environment
• Ability to manage and lead a highly innovative team aimed at transforming the lives of people with serious diseases, their families and society

Education and Experience:

• Bachelor's degree in marketing, business or science discipline
• MBA preferred
• Requires 12 years of experience in pharmaceutical or biotechnology experience, leading omnichannel/digital programs, and 5 years of supervisory/management experience, or equivalent combination of education and experience

Pay Range:

$225,600 - $338,400

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.  From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), e