Social Media Manager

 Salary Range: $107,565.00 - $161,348.00 

 

 

Position Summary:

The Social Media Manager owns the daily presence of our DTC brands (Albany Park, Edloe Finch, X-Chair, Mavix, Timbuk2) across all social platforms. You will craft channel strategy, content calendars, and community engagement while partnering with Brand, Creative, Growth, and eComm teams to deliver a cohesive brand experience and measurable business impact. This hybrid role is based out of our Cypress, CA headquarters and reports to the VP, DTC. This is a hybrid role, with three days per week onsite (Tue, Wed, Thu) at our Cypress, CA headquarters.  

 

Responsibilities and Essential Functions:

• Develop and maintain platform-specific strategies and editorial calendars that align audience, brand, and business goals. 

• Plan, publish, and schedule content across platforms (Meta, Youtube, Tiktok, Pinterest, X, LinkedIn) time to maximize reach, engagement, and follower growth. 

• Oversee community management, bringing in relevant stakeholders internally to engage in conversations and escalate to CX team accordingly. 

• Track, analyze, and report channel metrics; translate insights into actionable recommendations and share learnings to relevant stakeholders. 

• Collaborate with Lifecycle Marketing to align social storytelling with email and SMS calendars for launches and promotions. 

• Partner with the Creative org on campaign-driven and evergreen assets requests, understanding when to bring in external creators and freelancers.  

• Coordinate with eComm team on necessary landing-page experiences for social. 

• Work alongside the Brand org to integrate paid, earned, and owned initiatives. 

• Oversee agencies and freelance creators, setting deadlines, budgets, and KPIs. 

Qualifications, Skills and Education:

Required Qualifications:

• Bachelor’s degree or equivalent; or minimum of six years related experience and/or training; or equivalent combination of education and experience.

• 5+ years managing multi-platform social programs for DTC or ecommerce brands. 

• Demonstrated success growing major platforms with measurable results. 

• Proficiency with social analytics, scheduling tools and asset-editing platforms. 

• Strong cross-functional communicator experienced in briefs and deliverables. 

• Must be able to work onsite 3 days a week (Tue, Wed, Thu) at our Cypress, CA headquarters along with core members of the team.

 Preferred Qualifications: 

• Experience managing external agencies and community management at scale. 

• Understanding with social commerce and emerging platform features  

• Expertise around community management, including brand voice and escalation. 

• Comfort testing new formats and experimenting with AI-assisted content tools. 

• Experience working with Influencer and Growth teams to best optimize Social. 

Perks and Benefits:

We hope that you’re excited by the possibilities that come along with working at Exemplis! With us, TEAM comes first.  We bring integrity, passion, and excellence to work each day.  Being part of our team means living our core values and thriving in an environment of constant innovation and positive change.

In addition to our unique culture, we also offer these fun perks and benefits.

• Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education.

• Hybrid Work Schedule: We support employee needs and their work/life balance so we offer the flexibility to work remotely while being onsite as needed for “collaboration days.”

• Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.

• 401(k): We match 100% up to 3% and then 50% of the next 2% deferred.

• Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!

• Observed Holidays: 10 company observed holidays: New Years, Ma