VP Sales

We are seeking an experienced, dynamic, and transformative individual to lead our New York sales team as the Vice President / Director of Sales for WCBS-TV & WLNY-TV (The #1 station in the Paramount portfolio of local stations)! The ideal candidate will have a proven track record of success in driving revenue growth, leading sales teams, fostering strong client relationships, and being a culture-centric leader. This position offers the opportunity to play a pivotal role in shaping a future forward, innovative sales strategy and achieving revenue targets across all of our platforms, inclusive of 27 O&O Stations and Paramount Global streaming inventory. 

RESPONSIBILITIES:

• Sales Strategy Development: Implement strategic and innovative multi-platform sales plans to achieve revenue targets and increase profitability.
• Team Leadership: Lead, mentor, and coach a team to drive performance and exceed sales goals. Provide guidance, support, and ongoing training to ensure the team's success. 
• Client Relationship Management: Identify new business opportunities and maintain strong relationships with key clients, advertisers, and agencies. 
• Market Analysis: Stay informed about industry trends, market conditions, and competitor activities. Conduct market research and analysis to identify emerging opportunities and potential areas for growth.
• Revenue Optimization: Implement pricing strategies, sales promotions, sponsorships, integrations, and advertising packages to increase revenue across all channels and platforms.
• Budget Management: Develop and manage the sales budget, including forecasting, tracking expenses, and monitoring performance against targets.
• Cross-Functional Collaboration: Collaborate closely with other departments such as research, programming, marketing, traffic, and operations to ensure alignment with overall station objectives.
• Performance Metrics: Establish and track key performance indicators to evaluate sales performance, measure progress against goals, and identify areas for improvement.
• Compliance and Reporting: Ensure compliance with regulatory requirements and industry standards. Prepare regular sales reports, presentations, forecasts and budgets for senior management.
• Continuous Improvement: Continuously evaluate and refine sales processes, tools, and methodologies to optimize efficiency and effectiveness.

QUALIFICATIONS:

• Bachelor's degree preferred.
• Success in sales leadership roles within the broadcast media industry, with a focus on TV advertising sales.
• Strong understanding of advertising sales principles, practices, and trends, particularly in television and streaming.
• Excellent leadership, communication, and interpersonal skills. Ability to inspire and motivate a sales team to achieve ambitious goals.
• Analytical approach with proficiency in data analysis, forecasting, and budget management.
• Ability to thrive in a fast-paced environment while maintaining attention to detail and accuracy.
• Strong negotiation skills and a proven ability to build and maintain relationships with clients and stakeholders.
• Proficiency in Wide Orbit, Salesforce, Microsoft Office suite, and other applicable sales tools and technologies.
• Flexibility to travel as needed and work evenings or weekends for client meetings, industry events, or other business-related activities.

JOIN OUR TEAM:
If you are a committed sales leader with a passion for broadcast media and a desire to make an impact, we invite you to apply for the position. Join us in shaping the future of television advertising and driving growth for our stations, platforms and our clients!

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationall