Senior Director, Marketing

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…

Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.

We are looking for a strategic, innovative, and data-driven Senior Director of Marketing to lead our brand’s growth across all consumer touchpoints. This leader will oversee eCommerce marketing & site merchandising, creator/influencer partnerships, brand collaborations, social media, and events. The ideal candidate has deep experience in DTC, thinks holistically across the funnel, and knows how to build cultural relevance while driving measurable business impact.

Please note that this is a hybrid position of 3 days/week in our Los Angeles office.

What You'll Do

• Own and drive the holistic marketing & campaign strategy across eCommerce, site merchandising, social, creators, partnerships, collaborations, and events.
• Lead site marketing with a focus on conversion, AOV, storytelling, and optimizing the customer journey.
• Oversee site merchandising to ensure strong product presentation, navigation, and alignment with brand and business goals.
• Partner with Finance, Product, Creative, Growth, and Retention teams to align launches, promotions, and onsite experiences.
• Use analytics and insights to guide onsite optimization, testing, personalization, and merchandising decisions.
• Build and scale a high-impact creator and influencer program that drives brand awareness, affinity, and acquisition.
• Develop a tiered influencer strategy inclusive of seasonal campaigns, always-on content, and long-term talent partnerships.
• Oversee influencer sourcing, negotiation, contracting, content approval, and performance tracking.
• Identify, pitch, and secure culturally aligned brand collaboration partners that elevate the brand and drive relevance.
• Lead end-to-end management of brand collaborations, including concepting, creative development, cross-functional alignment, GTM planning, and measurement.
• Own the social media strategy across all platforms, ensuring a consistent, engaging, relevant, and on-brand presence.
• Guide the social team on content planning, trends, channel-specific strategies, community engagement, and performance insights.
• Collaborate with Creative to ideate and produce high-performing content that connects with key audiences.
• Oversee the planning and execution of brand events, pop-ups, experiential activations, and partnership-driven moments.
• Manage budgets across marketing programs, ensuring efficient allocation and ROI-driven decision making.
• Lead, mentor, and develop a high-performing marketing team across functional disciplines.
• Champion a culture of innovation, experimentation, data-driven thinking, and operational excellence.
• Regularly review performance, trends, and insights to refine strategies and present key learnings to leadership.

What You Have

• 10+ years of experience in marketing, including leadership roles across eCommerce, brand, social, or partnerships.
• Strong expertise in DTC or consumer brands; apparel or lifestyle brand experience is a plus.
• Proven track record in managing integrated marketing functions and leading multi-disciplinary teams.
• Deep understanding of social platforms, influencer ecosystems, and eCom best practices.
• Exceptional communicator and collaborator with strong business acumen.
• Strong project management skills with the ability to manage multiple priorities and deadlines.

The base salary range for this full-time position is $160,000 -$200,000 Within this range, indivi