Senior Performance Strategist

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About Performance Strategy:

The Performance Strategy team's mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow Demand customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools, and hence, we support implementation, optimization, and analytics as well as product and process developments.

Performance Strategy supports all Accelerate customers through every stage of the account lifecycle, with an eye on performance, scale, and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world, performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaborating with various teams across the organization, which the table below highlights.

Responsibilities:

• Act as a primary point of contact for key clients, managing, optimizing, and analyzing performance while collaborating with account teams to meet client objectives.
• Work closely with Customer Success Managers to design and implement sophisticated campaign strategies that align with customer goals.
• Drive cross-functional projects, contributing to product and process developments while representing the team in key initiatives.
• Proactively identify performance trends and opportunities, making data-driven recommendations to enhance outcomes.
• Lead internal and external knowledge-sharing efforts, such as developing best practices, internal documentation, and team training materials.
• Play a key role in process improvement initiatives, critically assessing current workflows and proposing scalable solutions.
• Support complex troubleshooting and escalations, serving as a trusted advisor for unique or time-sensitive issues.
• Provide mentorship and guidance to junior team members, fostering skill development and growth.
• Act as a subject matter expert in a specialist area, taking ownership of process optimization, training, and cross-functional collaboration.

Requirements:

• 4+ years of campaign optimization, business intelligence, or analytical experience in adtech, with a focus on performance-driven results.
• Proven ability to interpret data, draw insights, and apply them to real-world strategies.
• Well-developed organizational skills and the ability to manage multiple projects and stakeholders successfully.
• Clear and concise communication skills, with the ability to bridge technical and non-technical discussions.
• A strategic mindset, capable of proactive problem-solving and decision-making.
• Experience with process improvements, documentation, and the creation of scalable workflows.
• Enthusiasm for mentoring and supporting team members, contributing to a collaborative team environment.
• Passion for product and process innovation, with an eye for detail and continuous improvement.

Working at Liftoff is fast-paced, fun, and challenging, and we thrive on innovation. Come join our team and help shape the future of the mobile app ecosystem. If this role sounds interesting to you, we would love to hear from you.

Location:
This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, TX, UT, and WA.

We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City.

Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on candidate's location and expe