Senior Director, Brand Operations - Days Inn

Wyndham Hotels & Resorts is now seeking a Senior Director, Brand Operations - Days Inn to join our team at the Remote in the United States location in Remote, Remote.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

The Senior Director, Brand Operations – Days Inn will oversee brand operations and ensure alignment with Days Inn standards and policies. This role involves negotiating key points for franchisee agreements and serves as the brand liaison in various discussions. The position also entails developing and executing brand strategies, managing franchisee communications, and coordinating marketing initiatives to enhance brand storytelling and advocacy. Additionally, the role includes organizing and managing meetings, maintaining accurate reporting, and collaborating with finance to ensure budget allocation. It requires strong leadership and the ability to travel as needed to strengthen client relationships. The role requires 30-40% travel for events and franchisee meetings.

What you'll do

• Negotiate key points and incentive structures for renewals, amendments, conversions, and transfers. Serve as brand liaison in franchisee discussions and provide guidance on waivers and property initiatives.
• Develop and execute brand operation strategies, ensuring alignment with brand standards and internal governance policies. Approve, deny, or guide waiver requests.
• Draft and execute franchisee communications, integrating key messaging from Wyndham Weekly Roundup and Days Inn-specific initiatives.
• Present Days Inn marketing to the board, act as the brand liaison for marketing initiatives, and ensure Board elections comply with bylaws.
• Coordinate Days Inn National Marketing Alliance program and ensure seamless operations across marketing, accounting, and billing.
• Collaborate with the paid media team for planning and execution, and participate in reporting and strategy sessions with media teams and leadership.
• Manage the development and reporting of the Dawn Tracker program, including maintaining data accuracy and providing progress updates.
• Oversee the production and distribution of franchisee testimonial content to enhance brand storytelling and advocacy.
• Prepare presentations for business development, franchisee communication, and leadership visibility, traveling as needed to strengthen client relationships.
• Coordinate and produce Franchise Advisory Council (FAC) meetings and up to 18 regional Days Inn meetings annually, including agenda setting, logistics, content creation, and attendance promotion.
• Manage meeting and F&B budgets for all Days Inn meetings, collaborating with finance to ensure appropriate budget allocation.
• Oversee and maintain the Days Inn LinkedIn page, ensuring content supports brand storytelling and advocacy.
   

You'll be successful if you have

• Ability to develop, manage, and grow owner relationships.
• Proven results in a leadership role with demonstrated ability to lead cross-functional projects and achieve key objectives.
• Understanding business levers, marketing practices, budgets, and campaign measurement.
• Ability to prepare compelling business cases for new initiatives.
• Deep analytic acumen and ability to derive data-driven insights.
• Strong presentation, written communication, and public speaking skills.
• Proficient in Excel, Word, and PowerPoint.
• Proficient influencing skills to achieve operational results and owner engagement.
• Strong decision-making and problem-solving skills.
• Expert in independently prioritizing, organizing and managing time effectively.
• Demonstrated ability to implement innovative solutions and drive continuous improvement.
• Experience in managing and executing large-scale projects within deadlines and budgets.<