Membership Director
YMCA of Greater BrandywineAbout the role
Job Details
Job Location Coatesville YMCA - Coatesville , PASalary Range $46000.00 - $58000.00 Salary/yearJob Category Executive/DirectorDescription
Embark on a Journey of Impactful Adventure
The Membership Director leads the membership team in their efforts to drive new membership sales, meeting or exceeding goals assigned by management, and delivers a stellar member experience that leads to strong member retention.
Who Are We?
The YMCA of Greater Brandywine (YGBW) was named a 2025 Top Workplace by The Philadelphia Inquirer for a second consecutive year. An association of nine YMCAs serving Chester County, the YMCA of Greater Brandywine is a non-profit organization dedicated to nurturing the potential of every child, promoting healthy living, and fostering social responsibility through life-changing programs for all.
Perks & Benefits
- Free family YMCA membership, including outdoor pools
- Medical, dental, and vision insurance, along with paid holidays and plentiful PTO for full-time employees
- Babysitting while you work (up to 4 hours per day)
- Generous program discounts on childcare, camp, youth sports, swimming lessons and more!
- 12% employer contribution to retirement savings upon reaching eligibility and optional 403B retirement savings plan upon hire.
- Employee Assistance Program
- Continuing education reimbursement, tuition discounts with Chestnut Hill College and Immaculata University
- Career development and paid training
- Unlimited referral bonus beginning at $300.00
What You’ll Do
- Develops and maintains a full understanding of the benefits, offerings and values of YGBW membership and programming and can articulate them to all types of people with differing needs.
- Identifies and implements strategies to meet and/or exceed membership goals and lead-tojoin rates set by management.
- Manages and facilitates membership prospects and process via organizational CRM system.
- Hires, trains, and oversees membership staff and volunteers, making sure there is ample coverage during branch operating hours. Responsible for the Onboarding and training of staff.
- Regularly audits and recognizes staff for following standard operating procedures and delivering great member experiences.
- Develops and manages a cause-driven tour script and sales process for their branch, ensuring all staff can deliver it with enthusiasm and energy, and are comfortable directly inviting/encouraging prospects to join the Y.
- Identifies training needs and areas of opportunities for their staff teams, developing and leading training sessions as needed.
- Executes strategies to ensure that members and/or program participants connect with one another and connect with the YMCA to drive retention.
- Assists with membership account maintenance such as the collection of unpaid membership fees, and the processing of both third-party and income-based memberships.
- Manages branch events that drive new membership sales and/or retention from concept to completion, as well as representing the YMCA at community events.
- Chairs the branch’s volunteer membership committee, empowering the committee to support the branch in driving membership sales and retention.
- Oversees and manages the branch’s membership budget.
- Ensure compliance with all YGBW policies and standard operating procedures.
- Perform other related duties as assigned. <
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