Brand Expansion Marketing Associate- Starbucks

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

Nestlé’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. elevate how our consumers experience our products. We elevate everyday moments with each sip. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will brew remarkable things elevate everyday moments with each sip.

 

As a Brand Expansion Associate, you are responsible for longer-term brand growth (3+ years), with focus on new brand/category whitespace, business models and technology.  Builds pipeline of innovation and opportunities to incorporate into Market Business Strategy as identifying new opportunities for the portfolio. Potentially can include Licensing, Partnerships and Mergers and Acquisition (M&A) activities.

 

KEY RESPONSIBILITIES:

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities. 
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs 
• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer. 
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant innovation 
• Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internals teams and customers. 
• Identify and address knowledge gaps in consumer, brand, product, business and marketplace to build a learning plan in collaboration with Shopper Marketing and Consumer Market Research.

Business Planning

• End-to-end cross functional leadership to drive optimized portfolio & value chain
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including new business models, distribution strategies, potential M&A activity, licensing agreements and strategic partnerships. 
• Generate concepts, validate with consumers and assess on key criteria to identify winning platforms to build long term portfolio pipeline. 
• Responsible for ensuring the 3-year strategic plan is a full end-to-end business strategy and advances the organization to meet operational and supply needs 
• Facilitates periodic review of long-term plan against current market realities and business performance to identify gaps and opportunities for growth and value unlock

Brand and Product Experience

• Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.

Commercial Excellence

• Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross functional team
• Develop and manage new product and program handoffs for established business partners to e