Product Manager - Marketing Measurement

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE TEAM

The Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and increase signal for media platform including Meta, Google Ads, Trade Desk, etc.

THE ROLE

The Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and increase signal for media platform including Meta, Google Ads, Trade Desk, etc.. 

We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation's wide array of data assets and global ticketing marketplaces to improve how we collect fan interaction data and measure the success of marketing impacts by looking at metrics such as spend, clicks, impressions, and attributed conversions. We're looking for someone who understands media attribution data and budget analysis, can articulate a vision for growth, and work with engineers, stakeholders, 3rd party vendors and analysts to take a project from requirements to development to launch. 

This position plays a role in shaping the future Live Nation's digital media strategy through delivering quality data that powers measurement and reporting used by internal teams and external clients. The ideal candidate has experience with advertising data, understands pipelines bringing data from external APIs to an internal data warehouse, and is eager to contribute to building scalable data products. 

If you are someone who is motivated by driving value to the business, holds themselves to a high standard, is meticulously detailed, can work and learn independently, is tenacious in chasing down the people who can help get a problem solved, and loves working collaboratively – with no ego – for the betterment of a team, please apply today!

WHAT THIS ROLE WILL DO

• Product Management: Author product requirements, user stories, specifications, workflow diagrams, and documentation for Measurement data products, including 3rd party ingestion pipelines. 

• Feature Delivery: Drive the development and execution of product enhancements and features across the Marketing Measurement technology stack. 

• Backlog Management: Manage the product backlog, striking a balance between new features that add value to our stakeholders, bug fixes that improve data quality, and reliability and must do technical migrations. 

• Communication & Documentation: Collaborate with product development and technical teams to deliver user-friendly guides, training materials, and documentation for the product suite. 

• Thought Leadership: D