Social & Influencer Director (Men's/Athletes)

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Social + Influencer Director (Men's/Athletes) is a strategic leader who will develop and execute a tailored social and influencer marketing approach for Alo's men's, athlete, and footwear categories. This role combines data-driven strategy with authentic storytelling to elevate Alo's presence within performance athletics and luxury menswear spaces. As a category specialist, this director will translate Alo's premium lifestyle positioning into compelling content and partnerships that resonate with male athletes and performance-focused consumers.

Reporting to the Head of Social + Influencer, this role will manage a dedicated team focused on the men's and athlete divisions while working closely with the Social Media Director (Women's, Wellness, Luxury) and Senior Brand Marketing Manager, Apparel & Footwear to ensure cohesive brand storytelling across all audience segments.

RESPONSIBILITIES  

• Develop and lead the short & long-term social and influencer strategy specifically for Alo's men's, athlete, and footwear categories, ensuring alignment with overall brand objectives.
• Create and execute platform-specific content strategies that authentically connect Alo's performance and lifestyle messaging with male athletes and fitness enthusiasts.
• Build and nurture relationships with professional athletes, sports teams, fitness leaders, and male influencers who embody Alo's premium positioning in the performance space.
• Oversee athlete ambassador and influencer programs, identifying and vetting potential partners who align with Alo's performance credentials and aspirational lifestyle positioning.
• Lead a team responsible for content creation, community management, and campaign execution across social channels focused on men's apparel, footwear, and athletic performance.
• Collaborate with the Social Art Director to develop visually compelling, thumb-stopping creative that balances performance attributes with premium lifestyle positioning.
• Own key performance metrics for men's and athlete-focused social content, creating advanced reporting frameworks to measure engagement, conversion, and revenue impact.
• Identify emerging trends in men's fitness, sports culture, and athletic apparel to keep Alo at the forefront of performance innovation.
• Work cross-functionally with product, retail, digital, and marketing teams to ensure cohesive storytelling across all touchpoints for the men's and athlete categories.
• Partner with the Social Media Director (Women's, Wellness, Luxury) to create integrated campaigns that leverage synergies while respecting the unique positioning needs of each audience segment.
• Develop platform-specific strategies across Instagram, TikTok, YouTube, and emerging channels to maximize engagement with male athletic audiences.
• Build authentic connections with sports and fitness communities, fostering genuine two-way conversations between Alo and its performance-focused audience.
• Identify opportunities to expand Alo's cultural relevance within men's sports, athletics, and performance categories.

QUALIFICATIONS

• Develop and lead the short & long-term social and influencer strategy specifically for Alo's men's, athlete, and footwear categories, ensuring alignment with overall brand objectives.
• Create and execute platform-specific content strategies that authentically connect Alo's performance and lifestyle messaging with male athletes and fitness enthusiasts.
• Build and nurture relationships with professional athletes, sports teams, fitness leaders, and male influencers who embody Alo's premium positioning in the performance space.
• Oversee athlete ambassador and influencer programs, identifying and vetting potential partners who align with Alo's performance credentials and aspirational lifestyle positioning.
• Lead a team responsible for content creation, community management, and campaign execution across social channels focused on men's apparel, footwear, and athletic performance.
• Collaborate with the Social Art Director to develop visually compelling, thumb-stopping creative that balances performance attributes with premium lifestyle positioning.
• Own key performance metrics for men's and athlete-focused social content, creating advanced reporting frameworks to measure engagement, conversion, and revenue impact.