Area Sales Manager - Narrow Web (West & Midwest territory)

BNA - Bobst North America Apply now Bobst North America (BNA) is on the search for outstanding talent to enhance our customer service and grow our market share in the West/Midwest. If you are driven by innovation and excel in a dynamic sales environment, we want to hear from you! Why BOBST? Join us at Bobst and be part of a global leader in packaging solutions. We offer a dynamic work environment, opportunities for professional growth, and a chance to make a significant impact in a growing market. The Area Sales Manager will oversee sales operations for the Narrow & Mid-Web (NMW) flexographic and digital press equipment in the West/Midwest U.S. region. This role is responsible for identifying potential customers, managing prospects through the sales pipeline, and successfully closing deals. The ideal candidate will meet or exceed an annual sales quota set at the start of each fiscal year, playing a critical role in driving revenue growth for the business unit. Main Responsibilities:

• Actively call on label converters within the designated territory to build relationships and identify new business opportunities.
• Schedule and conduct meetings (in-person or remote) with key decision-makers and executives at targeted companies.
• Effectively qualify, present, and demonstrate Bobst’s NMW technology solutions to prospective clients.
• Drive sales, with a target of closing 5–10 machine sales annually, ensuring a consistent, successful sales pipeline.
• Represent Bobst at relevant industry events and meetings to enhance brand visibility and network within the sector.
• Collaborate with internal teams to ensure an aligned, customer-focused approach to the sales process.

Preferred Experience:

• Ability to travel extensively (up to 70%) within the West/Midwest territory.
• Proven track record in sales, with at least 5 years of experience in a direct selling role within the printing or similar industry.
• Strong organizational skills with the ability to manage multiple client accounts and projects effectively.
• High proficiency in CRM management and funnel reporting.
• Demonstrated success in developing client relationships and closing sales in a competitive market.

Competencies and Skills:

• Reports directly to the Business Unit Zone Director, adhering to guidance and strategic direction provided by leadership.
• Strictly manage and update CRM systems, providing timely and accurate updates on sales funnel progression.
• Maintain ongoing communication with management, ensuring transparency on deal status and other critical activities.
• Uphold company policies and protocols in all sales activities and client interactions.
• Exhibit strong team collaboration, consistently demonstrating professionalism in all engagements.

Education:

• Bachelor’s degree preferred; equivalent experience may be considered.
• At least 5 years of relevant industry experience in direct sales.
• References upon request, showcasing a history of meeting and exceeding sales targets.

For more than 130 years, and over 50 countries, BOBST has always been at the forefront of innovation and we want to accelerate connectivity, digitalization, automation and sustainability to make packaging better than ever.
BOBST is one of the world’s leading suppliers of equipment and services to packaging and label manufacturers in the folding carton, corrugated board and flexible materials industries. Join our highly qualified staff and together, let’s shape the future of the packaging world.
Apply now

Follow our news

Join us!

Downloads

• Annual profile
• Sustainable development report