Associate Director, Campaign Development Lead - HPV Franchise (Hybrid)

Job Description

Our Digital team is innovating how we understand our patients and their needs. Working cross functionally, we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

What happens when you take the lean, agile approach to digital marketing and apply it to pharma? A greater positive impact, on more lives, in less time. It's happening right here, right now—your chance to craft a career that matters, to be a catalyst for change, and inspire hope in patients who need it most.

Why Join Our Digital Marketing Team?

Agility. Speed. Relevance. Results.

Many larger pharmaceutical organizations use a traditional marketing approach featuring campaigns that can take several months to execute. Fortunately, our company is not like most. Our digital marketing team has adopted an agile, omni-channel approach that features small groups encompassing all disciplines to drive each project with greater precision and purpose. Our goal is to reach consumers, physicians, and payors at the right time, in the right channel with relevant, personalized content to meet their needs and create a premier customer experience. The result is to create relevant, personalized content that gains response. And there's an important part for you to play.
 

Campaign Development Lead

Put your marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources, and relevant content. This is your chance to use your digital knowledge to employ new technologies and channels, developing customer-experience best practices and targeting to achieve an optimal customer experience. Employing AGILE practices and a test-and-learn approach through each phase of the project, you'll wear many different hats as you collaborate with - architects, scrum masters, agency contractors,  internal legal, medical, and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way. You'll be crucial in strategy development, creative development, approval, and market delivery, impacting the final product significantly.

Minimum Qualifications:

• Bachelor's degree (BS/BA)

• 5+ years of combined digital marketing/marketing support or sales experience

• Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week

• Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic

• Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development

• Strong digital acumen and understanding of criteria for effective digital content

• Knowledge/experience in healthcare marketing and/or promotion

• Demonstrated ability to implement marketing strategies that work

• Excellent business and communication/influencing skills

• Experience and success in a cross-functional team leadership role

• Well organized, highly motivated, process-driven, results-oriented personality

• Ability to re-balance priorities and assume responsibility in a multi-tasking environment

• Understanding of how to maximize digital channels, techniques, and operating models

• Ability to thrive within a data-driven, fast-paced setting defined by change

• Innovative thinking

Preferred Qualifications:

• Digital marketing experience in the pharmaceutical industry

Our Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Required Skills:

Digital Channels, Digital Marketing, Digital Strategy, Market Research, Omnichannel Marketing, Product Development, Product Launches

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

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