Become a part of our caring community and help us put health first
 

CenterWell is redefining senior-focused care across the country—and we’re looking for a strategic, enterprise-minded marketing leader to help scale that mission. As Lead, Regional Marketing, you’ll own regional marketing strategies across CenterWell Primary Care’s Southeast, West and Central markets, driving growth, engagement, and brand consistency in diverse communities.

This is a high-impact leadership role where you’ll blend data, creativity, and collaboration to deliver tailored marketing solutions that resonate deeply with patients and caregivers.

Key Role Functions

Strategic Leadership & Planning 

• Lead the development of regional marketing strategies across Southeast, West and Central regions, including emerging and established geographies

• Serve as a strategic advisor to regional leadership, translating business priorities into actionable marketing plans

• Align regional marketing efforts with enterprise goals, brand standards, and member needs

• Use data and insights to evaluate full-funnel marketing impact and inform future strategy, including forecasting, budget management and performance optimization

 

Insights & Intelligence  

• Leverage advanced analytics, market research and predictive modeling to uncover emerging opportunities and risks across markets

• Translate complex data into clear, actionable insights that guide enterprise-level decision making and long-term growth strategies

• Champion test & learn culture that empowers the execution team to experiment, refine and scale approaches with evidence-driven outcomes

 

Stakeholder & Partner Management 

• Collaborate cross-functionally with enterprise marketing, clinical, and sales teams to ensure alignment and maximize impact

• Serve as the key relationship owner to senior business leaders, driving value in partnership, strategic planning, thoughtful stakeholder engagement and insightful performance analysis

• Build strong partnerships with market and operational leaders to ensure marketing strategies are grounded in local priorities 

 

Impact 

This role is critical to expanding CenterWell’s reach and resonance in communities across the country. Your leadership will ensure our marketing efforts are locally relevant, brand-aligned, and strategically positioned to drive meaningful engagement and business results. 

Use your skills to make an impact
 

Required Qualifications 

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field OR equivalent related experience

• 8+ years of experience building and executing highly impactful marketing strategies

• Strong analytical skills with the ability to interpret complex data and translate insights into actionable marketing plans

• Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications

• Excellent communication and presentation skills, with the ability to influence senior stakeholders and executive leadership

• Expert knowledge and use of marketing frameworks

• Experience working in a matrixed organization with cross-functional teams including clinical, operations, and sales

• Ability to identify actionable insights and translate them into winning marketing strategies

• Highly collaborative mindset and excellent relationship-building skills, including the ability to engage diverse stakeholders and subject-matter experts, and win their co-ownership in outcomes