VP, Brand Marketing

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As Vice President, Brand Marketing, this role unifies the strategic positioning and approach to many of Universal’s Live Action Event Film slate & Franchise portfolio, with oversight during theatrical release and throughout its lifecycle to ensure brand consistency and success.

The Vice President of Brand Marketing collaborates and partners with teams across Comcast NBCUniversal, including NBC, NBC Sports, Peacock, SKY, Universal Destinations & Experiences, Universal Products & Experiences, Xfinity and Executive Leadership across the company’s portfolio to support theatrical marketing plans and prioritize development of brand extensions for some of Universal’s key Franchises.

The Vice President, Brand Marketing is a role that requires a unique balance of creative innovation, strategic savvy and operational excellence. 

Essential Responsibilities:

• Ideate and manage execution of Symphony campaigns for Live Action slate across Comcast NBCUniversal which includes 20+ cable networks, 40+ digital platforms, Universal Destinations & Experiences, Comcast and SKY
• Manage brand extensions and partner across key business units, Universal Products & Experiences, Universal Destinations & Experiences, Games & Digital Platforms, Home Entertainment, International TV Distribution, Partnerships to support a robust development of projects and oversee brand assurance, marketing amplification and approvals by providing specialized IP expertise to support their objectives
• Lead cross-divisional alignment meetings for key properties to unite strategies, maximize opportunities and ensure consistent, creative executions
• Oversee canon management and franchise guidelines including demographics, psychographics, brand pillars and communication guardrails
• Develop sales materials including presentations, reels and collateral utilized studio-wide as well as for annual trade show events
• Support the development and execution of annual and long-term strategic plans for key franchises in theatrical windows and beyond
• Manage the collection and procurement of film production assets working directly with production to secure and distribute for product development and sales materials
• Manage development of custom content, toolkits and integrations for priority titles (theatrical and franchise windows)
• Dynamic presentation skills required to represent studio across international business units, third party pitch meetings, trade shows and global summits
• Team player with the ability to work across multiple divisions including partnering with the international Regional Franchise leads based internationally in Singapore (APAC Region), London (EMEA), Mexico City (LATAM) and Global Franchise Management team based locally
• Oversee creation and execution of Executive Presentations with fluency in Keynote, video editing and scripting. Ability to develop a presentation narrative with a strong creative approach

Qualifications

• 8+ years of relevant experience within brand marketing and strategy

Eligibility Requirements:

• Interested candidates must submit a resume/CV online to be considered
• Must have unrestricted work authorization to work in the United States
• Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

Desired Characteristics:

• At least five (5) years of work experience in a content-focused entertainment organization, suc