Associate Performance Lead - Amazon Retail Marketing

Purpose & Impact
As Associate Performance Lead, you will execute full funnel performance marketing and digital shelf optimization across Unilever Beauty & Wellbeing (B&W) brands on Amazon including TRESemmé, Nexxus, Vaseline, Dove, SheaMoisture and other category-leading brands. You will be responsible for hands-on campaign activation and optimization, digital shelf excellence, and performance analysis to drive measurable growth in sales, share, and profitability.
Operating within the Media & Retailer Marketing team, you will help accelerate Unilever’s shift toward performance-led, consumer-centric retail marketing, partnering closely with Brand, Sales, Finance, and agency teams to translate strategy into best-in-class execution.
Who You Are
You are a detail-oriented, data driven marketer who “swims in the data” and thrives in fast paced environments. You enjoy optimizing campaigns, improving content, and using insights to drive performance. You bring strong analytical skills, operational discipline, and a test and learn mindset. You are energized by the challenge of growing our B&W brands across a competitive Amazon landscape.
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What You’ll Do
Amazon Strategy & Execution
• Execute tactical Amazon plans in alignment with the brand and performance strategy.
• Optimize media and content based on strategic guidance, ensuring seamless execution across touchpoints.
Media Investment & ROI
• Activate and optimize Amazon Ads campaigns across search and display.
• Monitor spend vs. return daily/weekly; flag risks and opportunities.
• Report performance, trends, and next steps to stakeholders.
Performance Analysis
• Conduct deep data analysis across POS, media, traffic, conversion, and profitability.
• Identify trends and performance drivers; provide data-backed input for strategic decisions.
Innovation & Launch Support
• Execute launch plans for new B&W products on Amazon.
• Update PDPs, detail pages, A+ content, and merchandising based on launch requirements.
Digital Shelf Optimization
• Oversee content updates across PDP assets, copy, SEO, and brand store.
• Manage site merchandising and support promotional strategy execution.
• Partner with cross-functional teams to ensure best-in-class digital shelf presence.
Cross-Functional Collaboration
• Support coordination across brand, sales, finance, and media teams.
• Contribute to planning sessions with insights, execution updates, and data.
• Partner with customer and culture squad teams to align on brand priorities.
Competitor & Market Monitoring
• Conduct deep dives on competitors, category shifts, pricing, and promotional patterns.
• Share insight summaries that inform tactical adjustments.
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What You’ll Need to Succeed
• A bias for action, ownership, and accountability.
• Strong analytical and problem-solving skills.
• Excellent communication and organizational skills.
• Curiosity and growth mindset, motivated to deepen understanding of internal business drivers and retail dynamics.
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Experience & Qualifications
• Bachelor’s degree required; MBA a plus.
• 3+ years of experience in performance marketing, retail media, ecommerce, digital marketing, or analytics.
• Hands on execution experience with Amazon ecosystem including Vendor/Seller Central, Ads, DSP, and AMC.
• Familiarity with POS data and retail measurement tools (e.g., Circana, Numerator, or similar syndicated and retailer-provided datasets)
• Strong proficiency in the Microsoft 365 Suite (Excel, PowerPoint, Teams, etc.).
• Comfort working with large datasets and making data-led decisions.
• Experience in fast-paced, cross-functional environments.

Pay: The pay range for this position is $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan do