Director, Sales Development
ABC FitnessAbout the role
Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
INTRODUCTION:
Build and lead a pipeline engine that delivers predictable, scalable opportunity creation while developing the highest-performing Sales Development team in vertical SaaS.
You will own the complete Sales Development system including outbound strategy, inbound qualification, conversion discipline, talent development, and operational rigor while leading and inspiring a team of inbound and outbound sales development reps across the North American market.
WHAT YOU'LL DO:
Pipeline & Revenue Outcomes
Drive significant qualified pipeline generation with consistent quarterly performance
Deliver SQL and opportunity targets that fuel revenue attainment
Maintain disciplined lead response times and outbound execution standards
Ensure 95%+ SLA adherence on MQL follow-up and inbound qualification
Improve MQL → SQL → Opportunity conversion rates quarter-over-quarter
Deliver predictable pipeline coverage (minimum 3x for Sales partners)
Protect opportunity quality while maximizing velocity and conversion
Forecast pipeline contribution with executive-level clarity
Team Leadership & Scale
Build, coach, and retain a team of high-performing SDRs and frontline SDR leaders across North America
Design hiring systems that attract A-players and filter false positives
Implement behavior-based coaching that increases meeting-to-opportunity conversion
Create ramp programs that get new SDRs to productivity in ~90 days
Manage performance with clarity; accelerate top performers, manage underperformers decisively
Develop future Account Executives and Sales Leaders from within
Create a culture of accountability, activity discipline, and growth
Sales Development System Architecture
Own full-funnel prospecting motion: lead → conversatio
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