Senior Manager, Lifecycle Marketing

Our Mission

Prose is truly custom hair and skin care made-to-order—just for you. Our line of custom products are made by an in-house, Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists, giving consumers clean skin care, hair care and impeccable results. 

At the heart of Prose’s success is Singular, its proprietary AI-powered beauty-tech platform, which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept, all Prose hair and skin care products are personalized to your one-of-a-kind hair, skin, goals and environment.

We’re a company that wants to change beauty practices, so we’re changing the way beauty companies practice. As a certified B Corporation, a Public Benefit Corporation and Climate Neutral, we’re proving that good business is always sustainable. With Prose, there’s nothing sacrificed to bring you great products—not trees, materials, wages, or performance. 

Prose & Singular in Numbers

• Founded in 2017, with hubs in Paris, New York, and Los Angeles
• 10M+ consultations completed
• 2M customers and 350K active subscribers
• 21M custom products made, with 1M+ unique formulas
• 350+ team members across disciplines
• $600M+ in lifetime sales, with $165M+ revenue in 2024
• Profitable since 2024

Discover our Company Culture on Welcome to the Jungle here

Discover our Company Mission & Vision in video here

Position Summary

We are seeking a customer-obsessed Senior Lifecycle Marketing Manager with deep subscription expertise to architect and lead the outbound communication strategy across our beauty customer journey. In this role, you will own project management and retention briefing strategies for email and SMS, shaping a dynamic editorial calendar that powers acquisition, engagement, upsell, and loyalty initiatives.

Reporting to the Director of Lifecycle and MarTech, you’ll leverage advanced analytics, AI-driven personalization, and seamless cross-team collaboration to elevate the customer experience and fuel long-term retention.

You will design and execute a hyper-personalized beauty content strategy that blends evergreen storytelling, seasonal campaigns, and disruptive launches, tailored to diverse customer segments. Partnering with Lifecycle Marketing, Brand, Design, and Digital Product, you’ll drive performance through rigorous testing, content optimization, and precision measurement. This role demands proven expertise in lifecycle marketing, subscription growth models, omnichannel campaigns, and advanced testing frameworks — all in service of building the most innovative and personalized beauty experience in the industry.

Key Responsibilities

• Lead our customer lifecycle strategy — designing high-impact initiatives across the subscription journey that drive retention, revenue growth, and long-term loyalty in beauty.
• Collaborate cross-functionally with Marketing, Product, and Innovation teams to deeply understand our beauty subscribers and leverage insights to launch longitudinal experiments that redefine how consumers experience personalized beauty.
• Uncover opportunities in the decision-making journey by analyzing both quantitative and qualitative data; translate complex customer behaviors into actionable learning objectives that fuel smarter, AI-powered personalization.
• Partner with Data, Engineering, and Product to map the customer experience end-to-end, identifying the “what, when, and how” of communication that elevates trust, beauty outcomes, and brand love.
• Own and elevate agency partnerships, ensuring flawless QA of the editorial calendar and beauty communications that embody the brand’s premium, tech-forward positioning.
• Continuously optimize the retention journey within the CRM ecosystem — applying AI-driven best practices, enhancing segmentation and personalization, and aligning lifecycle messaging to fuel loyalty and subscription growth.
• Transform customer insights into powerful storytelling, translating research into strategic messaging that guides the full lifecycle roadmap — from acquisition to retention to monetization — and keeps the brand