Vice President, Account Director

Company Description

Razorfish Health is unique among the roster of the largest healthcare agencies. Here’s why:

At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvent our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day.

We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients’ brands.

We have offices in New York, Chicago, and Philadelphia, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals.

In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.

Web: http://www.razorfishhealth.com | Facebook: https://www.facebook.com/razorfishhealth

Twitter: https://twitter.com/RazorfishHealth

Job Description

The VP, Account Director is responsible for the day to day running of one of the largest accounts, which includes financial processes and profitability while proactively managing and developing team members. The VP, Account Director is expected to be a strategic client contact and advisor, with visible ongoing engagement.

Key Responsibilities

• Own the client relationship on assigned brand
• Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development
• Be responsible for staffing, managing, and leading the assigned account team

Agency Operations

• Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources
• Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed.
• Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices
• Advance best practices in agency process
• Develop staff, mentor

Knowledge

• Approach brand from holistic marketing perspective. Integrate emerging technologies into client recommendations
• Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients
• Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client’s business
• Be an expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client

Strategy

• Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team.
• Spearheads the presentation to client of annual plans and significant interim programs
• Be responsible for new business opportunities and driving growth on assigned brands

Tactics and Execution

• Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution.
• Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback
• Approach brand from holistic marketing perspective and look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives
• Proactively coordinate and integrate across all agencies at BAL’s direction, as needed
• Have a solid knowledge of PH businesses, offerings, and tools

Client Relationship

• Own the client relationship on assigned brands. Effectively sell the creative product to the client
• Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed
• Seek opportun