Program Manager, Loyalty

We are embarking on a new revenue opportunity at Xsolla by introducing a loyalty program tailored specifically for the gaming community. This solution aims to become an important and significant part of our business revenue. To spearhead this initiative, we are seeking a Loyalty Program Manager. The chosen candidate will be a seasoned professional who can effectively drive our goal of becoming a preferred choice for millions of gamers and customers worldwide. The ideal candidate for this role will have a proven track record in developing and managing successful loyalty programs and collaboration with service providers. Experience in the gaming industry will be highly advantageous.
Xsolla is a global e-commerce organization that services the gaming industry with a robust and powerful set of tools and services. As an innovative leader in game commerce, we continue to solve the inherent complexities of global distribution, marketing, and monetization so our partners can grow their audience, engagement, and revenue.
Sparked by our deep love for gaming’s union of technology and artistry, our product suite operates in more than 200 countries and territories, 20+ languages, and 130 currencies. What hasn’t changed since our launch in 2005 is our conviction that everyone deserves an equal opportunity to play.

Responsibilities

• Develop a strategic vision for the loyalty program that aligns with the company's business objectives and enhances the overall customer experience
• Create, implement, and maintain a multi-faceted loyalty program that includes rewards, promotions, and exclusive perks to drive customer retention and brand loyalty
• Establish and maintain strategic partnerships with loyalty program market leaders to unlock new regions for distribution
• Manage budgets and financial expectations of the loyalty program
• Update product vision and strategy quarterly and maintain a product development roadmap on portfolio and program levels
• Grow existing team and hire new experts a strong team to drive growth and align with the business strategy
• Collaborate with marketing, product, account, integration, and business development teams to drive the evolution of Xsolla's loyalty program
• Work closely with data analytics teams to gather insights and refine the program based on customer behavior and preferences
• Continuously improve cross-domain interactions between domains and products
• Develop and execute targeted communication strategies to engage and educate customers about the loyalty program
• Implement personalized communication tactics, including email campaigns, social media initiatives, and in-game messaging, to drive participation and loyalty
• Regularly analyze key performance indicators (KPIs) to measure the success of the loyalty program
• Utilize data-driven insights to identify areas for improvement and implement optimization strategies to enhance program effectiveness
• Identify and establish strategic partnerships to enhance the value proposition of the loyalty program
• Negotiate and manage relationships with external partners to expand the program's offerings and benefits
• Align with the Executive team leads to meet market and stakeholder expectations

Requirements

• Bachelor's degree in marketing, business, or a related field; Master's degree preferred
• 10+ years of experience in loyalty programs
• 5+ years of experience in partnership management
• 5+ years experience as a people manager of a significant team size (~30+)
• Excellent interpersonal and negotiation skills
• Team player, fast learner, and highly flexible

At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our comprehensive Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees and their families. This includes 100% company-paid medical, dental, and vision plans, disability and life insurance, chiropractic coverage, flexible spending accounts, and a fully vested 401(k) retirement plan with a 4% company match from the start date.
Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 14 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.
ABOUT XSOLLA:Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headqua