Director of Sales Development

Role Summary 

Fusable is seeking a Director of Sales Development to lead and scale our outbound pipeline generation function across multiple industries, products, and customer segments.  

 This role is responsible for building and optimizing the systems, processes, messaging, and coaching programs that enable our Sales Development Representatives to consistently generate qualified pipeline for the business.  

The Director of Sales Development serves as a critical bridge between Marketing, Product Marketing, and Sales. Success in this role requires a combination of strategic thinking, operational rigor, data-driven decision-making, and strong people leadership.  

This leader will partner closely with Growth Marketing, Product Marketing, Revenue Operations, and Sales leadership to align outbound prospecting efforts with company priorities, market opportunities, product launches, and campaign initiatives.  

Essential Duties & Responsibilities 

Outbound Strategy & Pipeline Generation  

• Develop and execute outbound prospecting strategies across Fusable’s portfolio of products and markets 

• Define target account strategies, segmentation models, and territory approaches 

• Identify opportunities to improve pipeline creation, meeting quality, and conversion performance  

• Partner with Product Marketing to align outreach with customer challenges, market trends, and value propositions 

• Support strategic account-based and campaign-driven outbound initiatives 

Team Leadership & Coaching  

• Recruit, develop, and retain a high-performing SDR team 

• Establish clear priorities expectations, coaching rhythms, and career development plans 

• Create a culture of accountability, learning, and continuous improvement 

• Conduct regular call reviews, role-playing sessions, and skills development programs 

• Develop future SDR leaders and create internal promotion pathways  

Sales & Marketing Alignment  

• Partner with Growth Marketing to activate outbound support for priority campaigns and initiatives 

• Collaborate with Product Marketing to ensure messaging aligns with customer needs and market positioning  

• Create feedback loops between SDRs, Marketing, Product Marketing, and Sales teams 

• Ensure SDR activity supports broader go-to-market objectives and strategic priorities  

Process & Operational Excellence  

• Establish and continuously improve SDR workflows, playbooks, and qualification frameworks 

• Define service level agreements and handoff processes between SDRs and Sales 

• Leverage CRM, sales engagement, and intent data platforms to improve productivity and effectiveness 

• Maintain accurate reporting and forecasting of pipeline generation activities  

• Drive consistency and scalability across the sales development organization 

Performance Management & Analytics  

• Monitor leading and lagging indicators across the SDR funnel 

• Analyze conversion rates, pipeline quality, and account engagement metrics 

• Identify bottlenecks and implement corrective actions 

• Present regular performance insights and recommendations to executive