Associate Director, PMX Lift Analytics

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

Publicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift includes products around Addressable TV, and Over-The-Top (OTT) video.

PMX Lift is dedicated to supporting the sales/growth/demand of the PMX Lift product. To accommodate the increased demand and successfully launch campaigns, the PMX Central Activation team has added a new arm dedicated specifically to PMX Lift and servicing our agencies via activating ATV campaigns on their behalf.

We are looking for a talented and highly motivated AD of Measurement and Analytics, to join the growing team and help drive all aspects of executing PMX Lift campaigns. The ideal candidate will have the ability to work both independently and collaboratively.

On top of invaluable experience in the fast-growing, evolving ATV landscape, this role offers high visibility with PM agency leadership and executives, the chance to work across a variety of client brands/verticals and the opportunity to collaborate with different teams of experts.

Must haves for this role include a proven track record and comfortability in a client facing role, a deep understanding of the advanced TV and video ecosystems, along with an expertise in audience based buying. An entrepreneurial spirit, and a humble and hardworking attitude are also required.

Responsibilities

• Reports to VP Measurement & Analytics, PMX Lift
• Engagement with key client and agency data and analytics teams – a strong enthusiasm for client facing engagements, and an ability to package and present campaign results
• Technical knowledge of advanced TV and its outputs; an ability to understand client business goals and tie outcomes to campaign activity
• Technical knowledge of advanced attribution measurement such as attitudinal studies, foot traffic, transactional, etc
• Partnership with Activation team to compile and analyze post campaign reporting data
• Participation in campaign planning and feasibility analysis for reach/frequency measusrement as well as advanced attribution measurement
• Delivery of presentations that highlight relevant results and proposed actions
• Participation in measurement projects and evolution of products
• Great collaborator: key stakeholder across Central Activation, agency leads, Epsilon product

Qualifications

• Bachelor’s degree
• 5+ years of experience within an agency or media company, including client facing responsibilities
• Strong background in Advanced TV, including Addressable TV, DDL, and/or OTT
• Experience preferred with Advanced TV platforms (examples including Ampersand, Dish, Warner/Xandr, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
• Good understanding of Traditional and digital media data
• Experience with process building/workflow documentation
• Strong critical thinking and problem-solving skills – demonstrated ability to mine data for relevant and actionable insights 
• Excellent relationship building and decision-making skills with ability to think creatively
• Other preferred traits include a hand-raising attitude, high attention to detail, ability to keep meticulously organized, and taking initiative on projects
• Proficiency with Microsoft Office suite

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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